Joel D Canfield: Speak Softly and Carry a Big Keyboard

I can’t speak for the past, but at this moment, Joel wasn’t doing anything illegal with his mouth

Let’s throw open the stage (I hope he’s dressed) to Joel D Canfield, an author pal of mine who has just released his second novel in his Phil Brennan mystery series, A Still Small Voice. Joel has multiple books in multiple series, but the real multiplications are for you: he’s giving them away for free.

That’s a good bingo right there, but the kicker is that his books are good. I’ve read a number of them, and helped out with some editing on more than a few, and they are chockablock full of intrigue, whimsy, deception, suspense and high-nutrient storytelling. Grab a few and settle back (or jump up tensely when the story turns)—you’re in capable writerly hands.

Here I’ve asked Joel a few questions about his trade and where he’s going with his work:

You have written and published many business books, but in the last few years, you’ve turned your writing toward fiction. What steered that change? Did you always write stories, but are giving them their full due now?

I’ve always been a storyteller but until a few years ago never wrote any of them down. My narcissistic streak loved the attention I got from spinning a good yarn so I listened to good storytellers and stole their best ideas. When my wife’s social media business took off, I took on the household chores and stopped worrying so much about making money, which is possible with a business book, but a right challenge for fiction authors. In fact, I’ve recently started giving away every one of my novels to anyone who signs up for my newsletter, and reduced the prices at Amazon as low as they’ll allow.

You used to call your novels something like “Raymond Chandler cozies,” though I think you amended that a little. How would you describe the genre and general flavor of your fictional work?

I like putting morally rigid people in ambiguous situations, forcing the best bad choice. I used to call them Chandleresque cozies. But they’re not cozies, which carry certain implications about happiness and light. I love noir, revere Chandler and Hammett, but my books aren’t quite as dark. Like Liane Moriarty’s “Big Little Lies” and other books, mine are more about people and their struggles than about a puzzle to solve. They’re as much literary fiction as they are mystery. Since calling them “literary fiction” would be like announcing that my restaurant “serves food” I’m sticking with “mystery” as the short answer.

From your research, you are probably more familiar with story structure, story beats, character arcs and the like than many writers.  What do you look for in an editor to help with the underpinnings of a story (or provide with story mechanics)?

I don’t think it’s hard to find an editor who knows a good sentence. Harder to find one who knows a good story. I’m far more concerned about developmental editing, feedback on whether I’ve composed a ripping yarn, or just a ball thereof. Just as important is working with someone who respects my style, balancing what a reader wants to read with what I need to write.

You have several mystery series going, with distinct settings and characters. Will there be more of all? Have you considered specifically pushing the existing characters harder, challenging their stable pictures of themselves or anything on a structured, outlined level? Or do you think ahead more in broad strokes?

After an artistic crisis at the end of 2015 I spent the first 9 months of 2016 deciding whether or not to continue writing. The answer was yes, which launched a heavy rewrite of A Still, Small Voice. It also launched three months of introspection which included the kind of inner-demon-wrestling authors love to foist on their characters. I’m not all the way through, but far enough to know the light at the end of the tunnel isn’t the headlamp of an oncoming train. Having spit into the abyss when it stared back, I’m ready to ratchet up the turmoil and put each of my characters through an appropriate level of pain. They’ll thank me later.

Scotch or Bourbon? (Or for you, should I ask, Pancakes or Waffles?)

Irish. Particularly fond of Wolfhound. And waffles, please, topped with morally unambiguous toppings: butter and real maple syrup.

I can’t let Joel have the last word here, can I? The Bentley answer to that last question would be Waffles à la Wolfhound, with liberal dollops of whisky (or even whiskey) and syrup. Mmmm…

Writers All Start Out as Drooling Eeegits


The image above is from a four-page brochure, published by the Hawaii Promotion Committee in Honolulu. The Hawaii Promotion Committee was a tourism organization formed in 1902 and replaced by the Hawaii Tourist Bureau in 1919. So, the brochure stands a good chance of being over 100 years old, but Twain’s writing of the glories of Hawaii is much older than that.

Twain spent four months in the islands in 1866 as a correspondent for the Sacramento Union newspaper, not long after his 31st birthday. This brochure excerpts one of Twain’s 25 “Letters from the Sandwich Islands” published in the Union, devoured by California readers hungry to read of such far-off, exotic lands.

My mini-history lesson has a literary point, which I’ll arrive at after a bit more throat-clearing. The letters were collected into a book called Mark Twain’s Letters from Hawaii, and it’s a mongrel dog—not without a dog’s charm—of reading, with occasionally a mongrel scent.

Mark Twain, Hack
I almost feel like a traitor with this one: Twain is my favorite writer (and I think the greatest of American writers), but the jumbled, episodic nature of this work—something I so often love in Twain—didn’t sit that well with me. I had read some of these letters before, but never in a collection, and they way they jumped from wry anecdote to ledger-detail commercial appraisals of Hawaiian business opportunities for the US marred any continuity.

And there’s a bit too much of “the savages are restless” language too. Twain wrote these when he was in his early thirties, still making a name for himself, and his broad views on racial justice—which he expressed eloquently in many other later pieces—aren’t to be found here.

Some of his descriptions of Hawaiian vistas and charms are manna indeed, with inventive prose and perspective. But, being a travel writer myself, and having succumbed to the temptation to write about cloud-capped vistas and purple majesties more than once, I know the road-often-traveled mechanism of it. Sometimes you stitch in a lovely view here with a savory sandwich there and a glance from a fetching lass there and voila: a travel story!

Working Words with Multiple Coats of Polish
It’s not that Twain phoned it in (and not just because phone service was lousy then), but that he wasn’t inspired in the way that later travel works, like Innocents Abroad (published just three years later) demonstrated: a man in full command of his word-roping powers, who could ride backwards on a galloping horse of words, have his hat fall off and snare it with his literary lariat while with his other he lit a weedy cigar.

And now, that promised point: some of the Twain’s writing of this period was mundane, or unexceptional. The boon for writers here is to know that Twain, the pen behind Tom Sawyer and Huck Finn, the pilot of Life on the Mississippi, was writing serviceable material, not deathless prose. The key is that Twain kept writing. He kept wrasslin’ words, no matter if they were wiggling in short stories, essays, lectures, speeches, travelogues or novels.

He kept pumping them out. His work got better and better. Even though I’m many burnt biscuits past Twain’s callow 31, and undoubtedly have more forgettable, throwaway lines in my future, I’m heartened to think that there’s fair evidence if you keep at it, keep writing, your writing will get better. (Of course, you might become an evil weasel too, but you’ll have good company among other writers.)

Damn, it’s almost worth it.

PS By the way, Twain was an unheralded surfer. Before many mainlanders had any sense that water-sprite Hawaiians were riding gigantic, impossibly heavy wooden boards on the waves, Twain saw it first-hand, and decided to try it himself. He set down his cigar long enough to paddle out to wait, as he had seen naked locals do, “for a particularly prodigious billow to come along,” upon which billow he prodigiously wiped out. “None but natives ever master the art of surf-bathing thoroughly,” he wrote.

Yeah, but Twain’s punctuation was better. Keep writing, my friends.

Deadlines: The Sacred and the Profane

Only 55 years late sending in my jazz class homework—think the teacher will notice?

Only 55 years late sending in my jazz class homework—think the teacher will notice?

Around eight months ago, I saw a notice for a travel writing contest I wanted to enter, so I pulled the site’s URL icon on to my computer’s desktop. Being the tidy sort, my desktop isn’t very cluttered—there are usually only 8–10 items on it, a few related to work that’s current, and a few, like the travel writing contest, related to upcoming prospects or something I’m researching. Or something totally frivolous.

Because of that tidiness trait, I sweep the desktop clean of extraneous things fairly often, so I was regularly reminded—at the very least at some murky level of consciousness—that there was a contest deadline out there in the vague future. Hey, I still had seven months, right? Or was it six?

Even though I have been trying various productivity processes lately (“Get out of bed”), and I could have set an electronic alarm to insist I write the dang thing and get it submitted, I continued to check the link out every month or so and continued to think a bit more about what I’d write about.

Word Seeds Don’t Grow Without Water

Maybe two months ago, I wrote some notes, what I call “word seeds” for the contest essay, sort of scribbled writing prompts that can, even from a single word, provoke a paragraph or two and suggest a structure for an article. But I didn’t check the contest link itself, because, hey, I still had a few months, right? A month away, I did click the link to check the deadline again, and thought, “OK, plenty of time.”


A couple of weeks ago, I clicked on the link, and saw that the article was due THAT DAY. I’d had that wily URL on my desktop for months and months, had patted my ideas for the piece into nice little mental cakes, but hadn’t written a sentence. But, like a shiv to the back, a deadline is very bracing. However, taking my barely germinated word seeds out of their box and growing a 1200-word tree in a few hours is gardening that’s usually beyond my pay scale.

Deadlines, the Bitter and the Sweet

Ahem, the deadline. Deadlines have always had a salutary effect on me, from way back in my college days, having spent four years on the college paper. Even when I’d had a long date with Jack Daniels—such a cute mustache!—the night before, I always made my deadlines. That has been the case for most of my professional life, unless I was in the hospital having a limb stitched back on. I’ve even become much more accomplished in getting pieces in before the deadline, which surprises me more than the publication.

This deadline was personal, not an assignment, but it was still fixed as a deadline in my mind. And I was embarrassed that I’d had it lurking for months, and guilty that I’d written nothing. (That old Catholic in me is always muttering in my subconscious.)

So, to it: I pulled together the convoluted pieces of my story, which is an account of the crazed experiences I’ve had driving in foreign countries (ever destroy your host’s car, anyone?). And wrote, for several hours, with a small break.

And lived.

What I can report is that I made the deadline, and that the article is serviceable—in other words, it’s a decent travel piece, though I doubt it’s a contest winner. But the contest outcome isn’t the point of this post. The point is that a hard deadline can throw ice cubes on your bare back when you’re sleeping, and that you can go from nekkid to clothed, article-wise, faster than you might imagine.

But next time, I’m setting a simple alarm: “Tom, article on nutzoid driving due in three weeks. Start it today.” I’ll keep the ice cubes for my cocktails.

Writing Ideas Are Spring Flowers for the Plucking

North Flowery Trail

I’ve written before about how writing ideas are everywhere. It’s a commonplace that people ask writers how or where they get their ideas, as though there’s a shortage of the little buggers. Hugely the opposite: whether you are a fiction or nonfiction writer, or both (like me), ideas will rain down on you like monsoon waters—you only need to stick out an empty glass to have it filled.

One of the keys to filled glasses is to Think Like a Writer, which is why I titled my latest book such. Thinking like a writer means that when you see an interesting snippet of news in a magazine article, instead of mumbling to the cat, “That’s interesting,” you go and write down a note to research it further. Writing it down is key, particularly if you’ve reached my state of age-induced somnolence. Ideas are everywhere, but they are like a puffed dandelion’s seeds, which will all blow away unless you capture them.

Wait—Was That a Falling Idea?

This past week is a perfect example of ideas falling on my noggin and me catching them while the bumps were still rising on my head. My sister-in-law was visiting, after having gone to a Mission Day event at Mission San Antonio de Padua. She casually mentioned that she saw an exhibit there from a company called Access Adventures, which provides outdoor recreational opportunities for disabled people.

They provide free “therapeutic driving events” and other special opportunities to people with restricted mobility. The company was founded by Michael Muir, great-grandson of John Muir, and a person who has lived with MS since he was an adolescent. There’s a story there, so I scribbled it down.

My Name Is 409 (and I Don’t Do Windows)

My galpal Alice and I had a little dinner party the other night. One of our guests is an old car enthusiast, as am I. He was describing how he is having the 409 engine for a ’64 Chevy Impala SS rebuilt. The guy who is rebuilding it has worked on 409s for thirty years, and nothing but. His name is Jack, but they call him “409.” There’s a story there, so I scribbled it down.

Last, I was skimming through the annual typography issue of Communication Arts magazine. It’s a beautiful design magazine, and I’ve had a mild interest in typography for years. But combine that interest with the one I have for distilled spirits and you have a story knocking: there’s an article in the issue on a design firm (with wonderful images) that designs labels for craft spirits bottles. I write about spirits now and then, and love the labels shown in the article. That’s another potential article I can drink to.

Writing Ideas Not Acted Upon = Dead Ideas

Of course, these are just article ideas. I still have to research a good publication that would be a good fit and that would pay. I have to write the query letter and get it out there. And probably get several query letters out there. Then I have to be on the lookout for new ideas. But as I’m trying to make clear: you don’t have to look that hard, as long as you keep your writer’s eyes open.

This same mechanism of idea and story association works for fiction too. Seeing a face might trigger a story idea (or perhaps more often, a story scene), or seeing a dark doorway, reading an article or having a simple conversation. Truth might be stranger than fiction, but it often provides the match to light the way of a story.

So get out there and look—and don’t get any paper cuts from picking up all those fallen ideas.

Five Ways Writers Can Deal with Depression

If you see this guy in the neighborhood, tell him to take the day off

If you see this guy in the neighborhood, tell him to take the day off

A little bit back, the brother of one of my old friends committed suicide. He’d been depressed for a while; I’m uncertain if he’d expressed any dramatic intentions about ending his life before his death. Not long after that, the brother of a woman who works with my girlfriend Alice killed himself. Again, a man who struggled with depression. Most recently, one of Alice’s friends, a woman who has suffered depression and other anxiety issues, was found dead, under puzzling circumstances that are yet to be explained.

That’s a lot of death, and a lot of suffering that preceded it. The people I mention above weren’t writers, but I want to turn the discussion to writers and depression, because it’s a subject that’s been explored by medical professionals and by other writers. There’s some contention with the notion that writers and artists in general are more sensitive to depression and associated conditions, but the list of well-known authorial depressives is broad: Sylvia Plath, Hemingway, David Foster Wallace, F. Scott Fitzgerald, J.K. Rowling, Tennessee Williams, Stephen King, and my shining guide, Mark Twain—and lots more. The famous names suggest that there’s a wider carnival of sad writers, but their lack of fame hasn’t let us peer into their dank mental grottoes.

Writers have a peculiar set of traits that can lend themselves to dark thoughts. Stereotypes can often trip up facts, and exceptions are everywhere, but writers are often inward, reflective sorts. Many are introverted, and spend less time in jolly social engagement than other people. Many are frustrated and thwarted by the impossible demands of language—no piece of writing ever seems good enough. Many are frustrated by the demands and rejections—and right now, the everything-changes-everyday—of the publishing world.

Hey, Isn’t That My Face?
I have known a number of writers that had depressive tendencies, but the one I know best is me. My own mild (and less often, moderate) depression has followed me from adolescence into my adult life. Its face has morphed from “There is no meaning” to “I have no meaning” and back again, over and over. Sometimes the face is just an old photograph in one of my rooms, forgotten until I look, but sometimes it’s the only face I see in the mirror.

When you are depressed, the knowledge that “this will pass” means little. It’s like being softly smothered, or encased in a shell of dullness where sight, hearing and thinking are subdued. Contrarily for me, the state also carries a bit of a malevolent energy—I can feel it coming on, a tingle in the soul. And often it’s not precipitated by any event. However, when you’re in it, the key of “Hey, at a fundamental level, you are OK,” doesn’t fit into any slot of belief.

But I’m grateful that I don’t have full-blown depression, which renders some people near catatonic or incapable of action. I have dark thoughts indeed, and they go places they shouldn’t, but I’ve found that these foul possessions rarely last more than three or four days, a week at most, and then, blessedly, they lift.

There are so many people with tremendously more challenging lives than me, but the depressive state of mind remains a real and a serious thing. I’ve found a few helpful ways to fight it:

Five Anti-Depressants That Don’t Require a Doctor
1. Regular exercise. Even a half-hour walk a day is beneficial. The body moves, the blood circulates, the mind can look at the passing scenery and not fold in on itself.

2. Meditation: I’ve been meditating in the mornings, between 10-20 minutes, for more than a year now. It has been grounding for me; though my mediations can be fitful, because the brain is a spastic ping-pong ball, there is a calming solace in just sitting, breathing and watching the brain ponging.

3. St. John’s Wort: I don’t want to become another one of the pharmaceutical industry’s minions, so I’ve chosen an herbal supplement that many feel offers relief. And many people don’t. For severe depression, prescription anti-depressives can be life-saving, but that route doesn’t feel right to me. But placebo or not, I’ve taken St. John’s Wort on and off for years, and think there is a mild benefit: fewer episodes of depression and fewer episodes of longer-lasting depression. Your mileage may vary.

4. Writing: I often duck, sidestep or back away from my creative writing (hey, all you marketing-writing or editing clients: I always do the work, and with full attention, mopey or not) when I’m feeling low, and that seems to reinforce or exacerbate the soul-drain. Writing anything—essay, fiction, travel piece, haiku—gives the sad face more lift.

5. A person who believes in you: I’m grateful that Alice is around to tell me to stop moping. I don’t stop moping, but I appreciate her efforts. She has watched my struggles in these areas for years, and has stuck around to help. She is a dear creature, even if she has funny hair.

And one I didn’t list as my own, because I’ve yet to try it, but I’m considering it: a SAD therapy lamp. Winters do seem harder for me than other seasons.

And if none of those help, there’s always dropping a little acid. I saw that Tim Ferriss is underwriting (and crowdfunding) a Johns Hopkins study on the efficacy of psychedelics in treating depression and PTSD. The initial research is very promising. And the mushrooms might be good in pasta.

Seriously though, the pain of the families that I mentioned above is unimaginable. If you are habitually down, and it doesn’t feel like there’s a way out, get help. There is a way out, and it’s not by taking your life. There’s a National Suicide Prevention Hotline at 800 273-8255, and here’s their associated website.

Better days ahead.

Hate Yourself (and Your Writing) Later—This Is Time for Congratulations

This thumb's for you (give yourself a hand)

This thumb’s for you (give yourself a hand)

Writers, being creative types, have some very creative means of disliking themselves. “Nah, I really didn’t nail the end of that story.” “Why should I bother to write today—everything I write is crap.” “He/she is so much better of a writer than me. What’s the use?”

I can say with authority that those are the kinds of things that writers think, though they don’t always express them so bluntly. I see varying slices of those self-souring comments on many of the writing blogs I frequent, in biographies I’ve read (of very successful writers, mind you), in conversations I’ve had at conferences and in person. Writers have acrobatic means of torquing their writing temperaments into cowering self-reproach.

What they don’t have is much talent at giving themselves a round of applause.

Of course it’s good to keep yourself honest, review your materials with a critical eye (even two eyes), probe for weaknesses with the intent to strengthen. And there are times when that “hmm, this isn’t what it could be” review of your work is credible, and even motivational. But at some steps on your writing trek, it’s time to drop the stick and go completely carrot: praise yourself.

C’mon, you can do it.

Self-Praise? How Novel

My motivation in writing this is to tell you to eat more tasty carrots (I like mine frosted) and ditch more self-reproach sticks. My trigger in writing this is that last week I finished a novel I’ve been working on (and often not working on) for eight years. I have to swallow when I say this, because my reflex so often when discussing my writing is to declare that it’s poop, but I had an anti-reflex this time: I think it’s pretty good. [I see you suspiciously eyeing that “pretty”—yes, still I must qualify, but hey, it’s progress.]

There’s no predicting the publishing route I’ll take with this book, but right now, I don’t want to look at the road back or the road ahead. I simply want to take satisfaction with finishing something, and given myself a clap on the back. (And in about 15 minutes, a martini.)

Writers, give yourself a break. There’s plenty of time to give your writing the gimlet eye. But pledge to yourself: the next time you finish a book, a story, a paragraph, even a cussedly fine sentence, tell yourself you done good. After a while, you may even start to believe it. That good feeling might even prompt you to write another good sentence, and yet another.


Denying Your Characters. Really, It’s for Their Own Good

Photo Credit: Jeremy Brooks via Compfight cc

Photo Credit: Jeremy Brooks via Compfight cc

Denying your fictional characters something—even if they are the sweetest of souls—is an effective way to see what they are made of. Holding back something they crave can show their real faces—or at least their faces under stress, and thus show character, or lack of it. We’ll shoot past the given that your characters have to want something in your stories, even at unconscious levels, and sidestep the subtle ways you can introduce those wants. Let’s go to not giving it to them.

I have a character with the sonorous name of Pinky DeVroom, the protagonist of a novel on which I’m collaborating with a pal, Rick. Pinky is a newspaper man in Boston who has high literary ambitions. He’s written a novel that gets him tingling attention from a Boston agent, who secures a publishing contract. The novel being written and the publishing contract were deep desires of old Pinky. The matter of him being sharply smitten with his agent flamed new desires.

Those had to be thwarted.

The Thwartings
Sadly for poor Pinky, he offered his novel to the agent right when the Crash of ’29 happened. The warm handshake of the contract melted into delay and dithering. But at least a friendship with his agent, Elfred, is deepening, yes? No. Pinky can’t have Elfred, because Pinky himself gets in the way: his better instincts are always trodden by his baser ones, so that every moment of their apparent coming together is met by Pinky’s blunders with booze, his miscalculations on what wooing is all about, his flummoxed misinterpretations of Elfred’s attentions.

In other words, he’s a mess. And he’s a mess because Rick and I keep denying him things. His messiness and denied goals keep propelling the story forward, in both funny and frightening ways. Deny your characters and they have higher hills to climb, more veils in front that obscure any clear-sightedness behind, potholes that leave their heart’s tires airless and flat.

Of course, you can’t just create a bumbling caricature of a character, one who never has a fine moment or measured victory—readers will tire of sheer slapstick, of paddling in the shallows of the fictional pool, of defeat’s cold ash. Even a fine myth like Sisyphus loses its weight if we have to push that rock up the hill into infinity along with the poor boy. So it’s helpful to work out—organically, and not as a formula—a two-steps backwards, one-step forward motion, where Pinky gets to taste some sweetness midst the bile, where the sun sometimes warms the cold rooms in which we’ve put him.

He hungers for that relief, and I think readers do too.

Unwrapping the Prize and Seeing Tarnish
That notion of denial and its graces occurred to me because I’ve been denying myself of late. I came back from a recent media trip to Myanmar with a wicked belly bug, necessitating a round of antibiotics. Now I’m a fellow who likes a glass of wine, sometimes two, with dinner. Even more so a nice classic cocktail on the weekends. Antibiotics aren’t the best mixers for booze, so denied I was.

But it was interesting to me to observe my interest in making my sweetheart a cocktail (a Negroni, if you must know) last weekend. I loved to mix, shake and pour the ingredients into the frosted glass, and took a deep sniff. Ahh, very good. Not as good as drinking one though.

And I also went to a party, where I poured some wine for a couple of people, admiring its hue in the glass, catching a whiff of bouquet. So it was with great anticipation that when my antibiotic shackles were thrown, on my birthday no less, I went to one of my favorite restaurants and ordered a glass of wine, ahhh.


Who Put the Goat Hoof in My Wine?
What was that bitter stuff? And what was the bitter substitute glass that I replaced it with? And the squinched-lip sips I took from two samples of other wines the waitress kindly brought? Either the antibiotics were still biting, or my entire constitution had changed. But that made me think further of fictional situations: what if the thing desired, finally wrought, was wrong?

Have to keep that in mind for Pinky, because that complicated weave has so many more threads than boy-meets-girl, boy loses novel and girl, and boy gets various plummy things. Boy might have no clue what he really wants after he has a taste of it, eh?

I have to say though, that I’m somewhat anxious about what might happen this evening. It’s the first Friday I’ve had being antibiotic free since my bellyaches. What if the Manhattan I’m thinking of mixing up tastes like goat hoof? Oh well, there’s always beer …

Content Writer? Goodness No—I’m a Storyteller

And then he came at me, but I hit him with my banjo and ...

And then he came at me, but I hit him with my banjo and …

Grasshopper, it’s an interesting time to be a writer. Journalists have fled (or been dismissed from) newsrooms in droves, and many of them have morphed into “content writers,” a phrase that doesn’t have the panache of “investigative reporter,” or “columnist” or even “scribe.”

Fifteen years ago, or maybe even ten, if you told most people you were a content writer, they’d have probably given you the same squinch-eyed expression supplied if you’d told them you were a tangerine. But now in many quarters the term gets a sage nod. Content writer, yes. Enterprising fellow.

When I was an undergrad (some time before the spoon was invented), I was on the staff of the college newspaper, for all four years. I envisioned the reporter’s life to be one of glitz and grit, and I wanted to be a glitzy-gritty one. Then, lacking today’s “choose yourself” perspective, two successive years of rejected applications at Berkeley’s journalism grad school managed to chasten my quest. But I did end up becoming a corporate editor, then a copywriter, then an editor, then a copywriter and then some conglomerations of the two. But I always kept a hand in journalism, writing freelance pieces (profiles, features, reviews) for newspapers and magazines.

Don’t Call Me No Damn Marketer
Circles, being the roundish things they are, curve things back yet again: now it’s hip for marketers to dub themselves “storytellers.” Telling stories, once the province of liars and impoverished fiction writers (bet you can’t cleave those two without a claw hammer) now has business-writing currency. Use your journalism skills to tell good stories with your content marketing, and you’ll get engaged. Whoops, I meant, get engagement. From your customers—who are now your peeps. Or something like that.

Now that I’ve trod back and forth over these words without a discernible direction, I’ll circle back: it’s an interesting time to be a writer, because sometimes you can get hired by companies to write materials whose content seems quite a stretch from their direct business interests. Companies want copy (that stuff, “content”) on their sites that pulls in readers, who after the reading might just check out the company’s goods. Take this example: I recently wrote a piece for an IT integration company on how bitters can complement the booze in a good cocktail.

Here’s another one of mine, again planted in the tech domain, written for a Forbes partner. The piece profiles a photographer who’s been doing good work for 40 years. The company wanted articles that demonstrated deep expertise in a subject, complementing—perhaps—the deep expertise they have in IT issues.

What, You Didn’t Know About Blue’s Secret Power?
Right now I’m doing a series of articles for a global company that supplies eyeglass lenses. Here, the articles are all slanted to the vision field, but still, the subjects—like “The Secret Power of the Color Blue” and “Children Should Play Outside for Eye Health”—can seem tangential. But behold the power of content writing—the wizard of Oz, known as G. Oogle, might just direct 30,000 drooling aficionados of the color blue to the site, and maybe some need glasses, to more clearly ogle their blue walls.

It isn’t journalism, and to this fiction writer it doesn’t quite seem storytelling. Also, the words “content marketing” have as much charm as a two-thirds full spittoon. But it’s still working with words, trying to weave them into something that beckons the imagination. Being a hired gun firing commercial bullets seems a fair hike from my gossamer proto-reporter’s dreams of decades ago, but still, it ain’t bad.

Book Launching (Saggy Springs or Not)

Wait, is there a string attached? Photo by whiterussian on morgueFile

Wait, is there a string attached? Photo by whiterussian on MorgueFile

I’ve been bustling around (can’t you hear it?) this past week, trying to get my “how to find your writing voice” book together for publication next week, and it does make me wonder if most self-pub book launches—though mine might be more of a wayward toss—are as scattered and haphazard for other writers.

For instance, I’ve yet to fix my title, in my mind or on the page. It’s gone through a paddlewheel of possibilities, but my mind’s oar has cracked its handle here toward the end. Right now, it’s “Think Like a Writer: How to Write the Stories You See.” That’s all fine and good, and does capture some essentials of the book. But like any wavering candle, I’m subject to title-insecurity winds.

No, Can’t Be—ANOTHER Typo?
And my goodness, I’m a professional editor, and have the gall to charge people for things like proofreading. And yet, even though I’ve proofed this dang thing on the screen, proofed it in hard copy, and proofed sections on the screen again (I’m trying to sound Churchillian here: “we will fight them on the beaches …”) I’m STILL finding some typos and glitches. Gack!

There are umpty-trillion and one things you’re “supposed” to do to get ready for a book launch, but there’s not enough coffee in Kona for me to do them all (or even do most well). What I’ve done is:

  • sent out advanced copies to readers willing (I hope) to write a review
  • written sales copy for the Kindle description page
  • set up some guest posts on some relevant writing sites (which will appear after publication)
  • asked for a few blurbs from some writerly darlings I know (or know at least well enough to ask)
  • designed a landing page that still needs some guiding lights
  • and prepared cocktails on Fri/Sat/Sun eves for weeks on end

Oh wait, I always do the cocktail thing. But why break a good rhythm?

The Truth (and Good Help) Is Out There
There’s a bunch of other minor things I’m doing (eating more toast), and a number of things I’ll do post launch (eat less toast), but I won’t list them here now. What I do want to list is a few of the writers and their sites that I think give good guidance on book marketing and book launches.

Tim Grahl has a series of great (free) book launch posts and marketing lessons (like setting up an effective mailing list). And check out his good Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book

Joanna Penn always has great publishing industry/book marketing/book launching advice (in text, podcasts and video), much of it free.

Check out Sean Platt, Johnny Truant’s and David Wright’s Self-Publishing Podcast for info on how they’ve pretty much created a self-publishing empire, from tech tools to marketing to the ethos behind it all.

Naomi Dunford’s Itty Biz has all kind of juicy bits about marketing and product launching, and she’s quite funny too.

And my old pal, Joel D Canfield, has been there whenever I’ve asked some puzzler on publishing.

So, thanks to those folks for doing me solids. I’m rounding the corner on this launch stuff, and glad of it. I will probably continue with the cocktails though.

By the way, lately I’ve been making a real beauty: the Vieux Carré, an old New Orleans song of spirits that’s heady and just durn good. Note, this recipe shows it over rocks, but it’s great up as well, shaken or stirred. Maybe it will head the list at the book-launching party. Cheers!

Calling My Bookies

WritersEyes small

Good souls: I’ve been working on the contents of the book pictured above for a while, and am finishing up the final edits. I’m going to self-publish it on Amazon in mid-to-late May. The book is about how to see the world as a writer and how to take that vision to the page. It has chapters on how to cultivate your writing voice, working in various writing genres, and looking at how writing works at the word, sentence (and even punctuation) level. (Oh, there’s funny stuff in there too—I couldn’t help it.)

There are also chapters on getting the writing blues (and how to paint them a different color), how to cope with writing distractions, and a resource section directing you to who and what I think are the brightest eyes in the writing world right now, from idea sparking to freelance contracting to self publishing. Writer’s Eyes will end up around 56,000 words. Many of them are juicy.

Get Your Hot Hands on the Pulsing Pages
If you’d like to get an advance digital copy of the book, write to me at and specify whether you’d like a PDF, .ePub (Nook/iBooks) or .mobi (Kindle) version. What I ask is that you consider writing a review of the book and posting it on Amazon on the day I launch the book. Having a substantive number of reviews on launch day can be a big boost for a book’s early momentum, which can be a boost for its later momentum. (Right now there are multiple spots in the book that say “PHOTO?”—I’m still debating if I’m going to insert images.)

Of course you can say in your review you were given an advance copy of the book, and of course you can also say in your review something along the lines of what Dorothy Parker (who as a critic dubbed herself the Constant Reader) said on the use of “hummy” for “honey” in A.A. Milne’s The House at Pooh Corner:

“It is that word ‘hummy,’ my darlings, that marks the first place in The House at Pooh Corner at which Tonstant Weader fwowed up.”

I always caution my readers to have a hankie at hand, should they frow up.

Let me know if you’d like to see the book; I’ll remind you when the day draws nigh when I’m going to launch this puppy on Amazon.