Mark Twain’s 10-Sentence Course on Branding and Marketing

Tom's Twain Tattoo

Yeah it’s real, and it’s on my bicep. Lucky that cigar isn’t lit.

I’ve discovered the secret of good writing: write about a famous writer, and use his actual words to build all the basic layers—and the frosting—of the essay cake. I don’t even have to attempt to be lamely clever if I can steal the cleverness of others.

There’s a reason why this guy’s face is tattooed on my arm.

Thus, my post at Marketing Profs today: Mark Twain’s 10-Sentence Course on Branding and Marketing.

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