Does everyone else always wonder if someone’s having more fun in their hotel?

Writing conferences can be a grab bag of goodies and ghastlies, and what sounds like such a soaring boon to your writing wits on the program page can become a glaze-eyed dust bowl when you’re plunked in your chair at a presentation. I was at last weekend’s Writer’s Digest West Conference in Hollywood, and it was the usual mix of fruit and nuts, though many of the offerings were tasty.

Being set in Hollywood, there was a lot of glitter on the grounds, seeing as how we were ensconced at the Loews Hollywood, in the Dolby Center right off the Boulevard, set in the midst of a panoply of glitzy shops and eateries accessed by a spidering array of cross-courtyard escalators and walkways. The only star of any consequence I saw was on a 50-foot poster of Daniel Craig pushing the latest Bonding, though there were a couple of Nikki Minaj-lookalikes that had apparently been baked in one of the wood-fired makeup ovens at a local salon.

Several of the conference presentations and workshops were held in big, airy rooms with comfy chairs and plenty of tables so that you could take notes on the next chapter of your zombie-vampire-federal budget epic, while presenters flagellated the crowd on the wobbly knees of publishing today and how in this time of vital authorial authenticity, it’s now necessary to send your fans small pieces of your flesh as well as your imagination.

Pitch Slam or Mosh Pit?

Actually, I loved Chuck Wendig’s “25 Ways to Earn Your Audience” talk, though I do willingly gravitate toward speakers who consistently use variants of the word “poop” imaginatively. Got some good stuff out of the Hardcore Author Marketing panel too. But one of the main reasons I attended the event was to pitch my just-finished novel at the literary agent pitch slam, and for some reason, the organizers held that event in one of the smaller conference rooms, that packed in 20+ agents, plus what seemed to be every conference attendee and most of the homeless people on Hollywood Boulevard (hard to distinguish between the two groups), so that it was literally quite hard to hear in the ensuing din.

Because of the maze of lines and the teeming (and steaming) attendance, I was only able to pitch 3 of my intended 7 agents, and felt lucky that one requested a full manuscript. The other two were happy that I didn’t ask them for a handout, though if I would have seen them in the lobby bar later, I would have, since I paid $18 there for a Manhattan. Probably just as well, because if I had a few more of those, I would have been offering those authorial pieces of flesh to reluctant takers, and the ensuing handcuffs would have bruised my delicate wrists. Instead, I got to go back to my 12-floor room and stare at the lovely old facade of the Roosevelt Hotel and its charming neon sign, and then pass out (in a writerly way).

Back that Poop Up

A little coda to the event: as I said, I was given a request for the full manuscript of my new novel from an agent. When I came home, I scrambled through some last-minute edits, which seemed to scramble the hard drive of my not-that-old Macbook Pro. Thus, I had a few electric moments of panic when I thought my manuscript (and all of my business writing besides, since it’s my business computer) was lost. Gack!

But being the tidy sort, I did have a fairly recent backup, and was able to stumble through using an external drive to boot the machine, edit and get the damn thing printed and off in the mail. Indeed the hard drive had given up the ghost; probably a consequence of me putting naughty bits in my new novel, which you’ll see me peddling soon on Hollywood Boulevard.

Authorial bits of flesh extra.

No literary agent could have resisted Koufax’s fastball

I had a fun experience last night. If by “fun” you mean something before which I ground my teeth for a few hours. My great local bookstore held a Pitchpalooza, where the publishing-expert “Book Doctors” listened to the pitches of would-be authors about their works.

Because I’m going to a bigger version of this event in a couple of weeks, where I’ll present my just-completed novel, I thought this would be good practice. So I practiced worrying about it, and predictably, came up with a flat book-report style of pitch, rather than something with some kick. After hearing the critiques of the book doctors after just a few of the initial presentations, I realized that my meat-and-potatoes pitch had no spice. Here’s the first paragraph of what I worked with:

My novel is the story of three San Franciscans who are thrown together by the earthquake of 1989, and that incident dramatically changes their lives. One is a proofreader at a leasing company, another is his prim, workaholic female boss, and another a homeless man who begs outside their office. The proofreader is a sarcastic but good guy who is secretly working on a novel. His boss is a former editor at a boutique publishing house in Boston who has a hidden alcohol problem, and the homeless man is a Vietnam vet whose wife and children left him because of his alcoholism. He has since straightened up.

No.

This is what I wrote in three minutes this morning (after my evening of self-grousing); I’ll tinker with it yet, but it at least has movement the other lacked:

Wisecracking, horny Hayden is the disgruntled proofreading coordinator at a large San Francisco leasing company. His big secret is that he’s writing a novel that he hopes will change his fortunes. His prim, workaholic boss, a former editor at a publishing house, has a secret too: she’s a hidden alcoholic. The homeless guy who begs outside their office, once a hopeless drunk himself, wouldn’t know and wouldn’t care about these office intrigues. That is, until the 1989 earthquake throws all their fates together—in life-altering ways.

Warming Up Before Pitching (Pitching Resources)

Before I went to the Pitchpalooza, I read a lot of good information online about pitching. Here is some of the best:

This one from ScriptMag is on screenwriting, but the essentials apply to all kinds of writing.

The Guide to Literary Agents blog has lots of good info on pitching. Here’s literary agent Miriam Kriss on the perfect pitch.

Here is the site’s editor, Chuck Sambuchino, breaking down a successful pitch for a middle-grade/YA book, and again for a women’s fiction work.

And former literary agent Nathan Bransford (whose site is a rich repository of publishing industry info) has a good piece on pitching, with many commenters replying with pitches of their own.

Finally, on Meet the Author, you can go through a broad list of successful authors giving 60- or 90-second overviews of what their work is about. Some of these folks wander—often amusingly—about in the garden patch of their pitch, but they can do that—they already landed the contract.

Note: just to show you what a muttonhead I can be, I’d read all this great advice and still came up with a pitch that lolled in a chair sleeping. My revision still needs work, but I know now that you pitch with a fastball, and not a hanging curve.

Being short, you’ll never have to worry about seeing all of that guck that’s on the top of your refrigerator. Me being the long, lanky type, so shamed am I when I spot that accretion of grime that I have to stop the speechwriting I do for the American Graham Cracker Collection Society, and clean it immediately. But here I’m referring to length, not height, where bigger isn’t necessarily better—in writing.

There’s a situation that brings this to mind: I’m going to the Writer’s Digest West writing conference in LA in late October, and there I’m going to engage in a frolicsome thing called a pitch slam. A pitch slam isn’t where you test your curveball to see if you can strike out Albert Pujols; it’s where a hoard of peevish, underfed literary agents listen to your strangled proposal for your book, and then press a button that puts you in a trash compactor, while you hear the waning sounds of their maniacal laughter.

The slam part is this: you have 90 seconds to pitch your book. Ninety seconds: that’s easily enough time for me sit in front of the agent, swallow my tongue, fall to the floor and writhe spasmodically. I have scanned the agents who are available for this particularly torture, and I see that I will have at least five chances to pitch—a fit—in front of them. Thus my writing exercise for the next month will be to put the novel I’ve just finished into a readily digestible pill: sweet, vivid and utterly condensed.

Brevity Is the Soul of Lingerie

I’ve written before on how challenging (yet oddly freeing) it can be to be forced to write with brevity. It’s refreshing, like ice in your underwear. For ballast, I’ll be checking out some information on pitching and synopses from the Guide to Literary Agents blog, where I’ve gleaned good information before.

Writing short is a useful art. A couple of months ago, I won a great MediaBistro Literary Festival conference pass just by tweeting what I judged to be the best sentence I’d ever written. (Never mind, with counting the hashtag, that my first three choices were longer than Twitter’s character count allows). As Dorothy Parker said, “Brevity is the soul of lingerie.” Thus, to display my lingerie, I just entered the Gotham Writer’s Workshop 91-word memoir contest, where you are supposed to deliver your biography in 91 words. Here’s my first half:

A Cardboard Fort, Conquered by Language
At six, long backyard hours in cardboard refrigerator-box fort, alone with clock, dinosaur books and languid time. At twelve, graduating to Hesse, Twain, Steinbeck, and hearing the sweet siren call of language. At twenty-four, English-degreed, writing crabbed copy for catalogs, questing.

You’ll just have to wait for the rest; I don’t want to reveal the part about my secret marriage to Doris Duke while the contest is pending. Have to run—have to figure out how to squeeze my multi-points-of-view tragicomic opus into 90 seconds, without including all the sighs, cries and lies.

(And hey, if any of you agents happen to read this, I don’t really think you are peevish or underfed. I will remember all your children’s birthdays forever.)

Bonus Material! Missing Teeth, Dangerous Drugs and an Unsober Man

And for a little comic relief, of the not-so-short variety, take a look at my guest post on the charming aspects of hysteria experienced in the dentist’s office. That minor play of neuroses is courtesy of Dr. Richard Wilson’s Bite Point blog; Doc Wilson is the author of many a toothsome tale, including the forthcoming epic, The Man Who Wore Mismatched Socks.

Ooh, free stuff. Better yet, good free stuff! That good stuff is the 2012 edition of the Guide to Literary Agents, which has comprehensive contact listings of agents and agencies, tells you what they are looking for in regards novels and nonfiction books, and supplies submission tips and writerly suggestions. And one of you glittery souls who merely puts in a comment here will be shipped a free copy of the guide. (Gotta be a U.S. address—sorry!)

Besides all the agency listings, the book has lots of articles on what makes agents happy with your submissions, and what makes them cranky. There’s also a section on writing conferences and screenwriting. This is the book for you even if you can’t decide if your novel is YA or DOA. The guide also includes an updated online subscription to agent listings.

Shameless Plug
What will undoubtedly thrill you down to your very tippy-toesies is knowing that there’s an article of mine in the book. It’s somewhat of a how-to on setting up (and getting something out of) a personal writer’s retreat. That’s a freebie too.

Even if you don’t have a manuscript or book proposal ready for an agent, you might want to swim in the comment stream just to get stimulated. I’ll take all your names and select one at random. I’ll cut off the contest a week from today, and I’ll let the winner know by email.

And to my pals who drop by and comment on a regular basis, no, I’m not going to cheat and choose one of you just because you’re pretty. Grow up. This is legit. (But you still have a chance in the random drawing. And you’re still pretty.)

The deed to my deep holdings in the fabled Hollow

I’ve been copyediting the forthcoming Guide to Literary Agents 2012 book, and seeing all of the do’s and don’ts on sending your queries and proposals to agents reminded me that one of my big ideas for a book flamed out a little while back.

Since I was familiar with the fundamentals of writing a book proposal, I think I put together a reasonable effort, one that addressed the usual requisites of Synopsis, Chapter Outline, Sample Chapters, Market Overview, Platform, and Blithering On About My Background. If you Google “How to Write a Book Proposal” you’ll get results out of the yin-yang (wipe them carefully), but Michael Larsen’s How to Write a Book Proposal (updated to its 4th edition) is considered a classic.

If you can no longer bear the act of reading words on a page (the horror!), you can listen to Ted Weinstein’s Book Proposal Bootcamp audio recording, which is quite good. He has other proposal-writing tips on his site as well.

It All Starts with a Drink. No, I Mean an Idea!
Of course, you need an idea for the book. Mine started with a callow, whiskey-drinking youth who, upon seeing a prompt on a Jack Daniel’s bottle urging fans to write the distillery, wrote something like this: “Why, not only do I enjoy consuming Jack’s finest in a conventional way, but I also brush my teeth with it, and keep a glass on my bedside table, at the ready to ward off night sweats and other less congenial spirits.”

Little did I know that would prompt a tide of strange letters and documents, and even stranger objects (a rabbit’s foot, rubbing stone, chewing tobacco, sippin’ glasses and more) sent from the distillery to me. My first return letter from them came 35 years ago. I received another a month ago and I’ve faithfully returned the favor back to them, quirky letter for quirky letter. Even when months would go by without receiving a letter, that’s a lot of correspondence, marketing gimmick or not. (A lot of whiskey too.)

Thus, my thought that were I to package up the correspondence, and scans and photos of the mailed oddments between us (sent through their sister organization, the Tennessee Squires), and include a kind running chronology/commentary of what was happening personally and socially over the course of the correspondence, that would make for a weird, whiskey-soaked memoir. Egads, a book!

Putting the Kibosh on the Korrespondence
Anyway, if you scan the proposal, you can see that it’s a fair amount of work to put one together. It was composed a while ago, so some of the info is out of date. But one issue that Little Tommy forgot (and which was pointed out only toward the end of sending it out to a number of agents): I don’t own the copyright to letters sent to me. And when I politely inquired of the Tennessee Squires (of which I am a bonafide landed-gentry member) if I could assemble all our correspondence in a book, they politely turned me down. I asked twice, but no go. They just weren’t interested in publicity about the Tennessee Squire organization. Or they didn’t like the smell of my breath, who knows?

Anyway, I still might publish a shorter recounting of all this high-proof business, because it’s amusing. The next proposal I write, about Hugh Hefner’s pajama collection, will have all copyright issues solved in advance.