The Write Word, Professional Writing Services
“The difference between the right word and the almost-right word is the difference between the lightning and the lightning bug.”
— Mark Twain
Tom Bentley, Professional Writing Services

September 2, 2010

Writing Is Music (Warning! Tintinnabulation Alert!)

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Filed under: Writing Discipline,Writing Muse,Writing Whimsy,copywriting  Tom Bentley @ 3:22 pm

Words are creatures with different voices, different moods. One combination might sing, another scream. Thus, it’s time to hit you with my rhythm stick, one so POEtic.

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August 23, 2010

Word Magic: Why I Write

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Filed under: Writing Discipline,Writing Muse,Writing Work,copywriting  Tom Bentley @ 2:14 pm

Think of your favorite book. No, better yet, go and get your favorite book, feel its heft in your hand, flip through its pages, smell its bookness. Read a passage or two to send that stream of sparks through your head, the alchemy that occurs when the written word collides with the chemicals of your consciousness: Delight is the fruit of that collision.

When I was seven or eight years old, I’d walk to the nearby public library, and go into the section on dinosaurs. I would lie in the aisle for hours, surrounded by scattered stacks of books, driving through a landscape of imagination, fueled by words. At first, I was simply thrilled by the stories of the great beasts, but after a time, I began to realize that I was taken by the words themselves—Jurassic, Triceratops, Tyrannosaurus—and would say them softly aloud.

Many, many books later, it began to dawn on me that books were the conscious, choice-making work of authors. I started to fathom that a writer employed tools, framed a composition, shaped its architecture. Deeper yet, that writing had a voice, that it was animated by a current.

When I was twelve years old, I was swimming in the ocean and was tugged out by a small rip current that took me, amidst slamming waves, against the supports of a public pier. I screamed for help at the people looking down at me; no one seemed to react. I was terrified that I would die, while enraged that no one cared. In my agitation, I didn’t know that someone had called a lifeguard, who quickly rescued me.

A Pin That Poked Deeply
Months later, for a class assignment, I wrote an essay in which I described in detail my fear, fury and despair. My teacher later read the story aloud, saying it was a vivid slice of life. At the end of the year, the school handed out student awards, and I was given a little cloisonné pin that said “Best Writer.” I knew before then that writing had an unusual power over me, but the commendation told me that language, even my language, could hold sway over others as well.

I read broadly, though wrote only sporadically.

When I was fifteen, my parents granted me the indulgence of letting a friend paint, in a nice cursive script, the final page of Hesse’s Siddhartha on the wall, floor to ceiling, facing my bed. I thought that constantly reading those mindful words would prompt some spiritual renaissance. My other teenage absorptions checked that vow, but my interest in the power of words increased all the more.

Hesse said in an essay: “…I want to dream myself into priests and wanderers, female cooks and murderers, children and animals, and, more than anything else, birds and trees…” To me, he’s talking about the force of imagination, the authority of an authentic voice.

More and more, I came to see that the world of imagination is the biggest world there is, and that a writer can write to see the unexpected, to know the hidden, to do as Asimov suggested and “think through his fingers.” And that words can be so sensual you want to lick them.

Once Upon A Time…
I saw evidence everywhere that people were storytellers. They have been storytellers for ages, whether the words were inscribed on resistant stone, delivered in a lilting voice or caught in an electronic dance. I knew I wanted to be a storyteller too. However, I was still striking the anvil of ideas with brute blows, yet to learn the deft stitchings and tight knots in narrative’s fabric. But I wasn’t discouraged enough not to write. I tried poems, short stories, personal essays….

Twenty years ago, the San Francisco Chronicle accepted my article on my 15-year correspondence with the Jack Daniel’s Distillery, publishing it in the beloved Sunday Punch section. I bought 10 copies, and sat on a bench in Golden Gate Park just staring at my byline, not even reading the article. Still not literature, not the stuff of Lear’s stormy fulminations, of Conrad’s lurid Congo, of Twain’s beckoning twang, but for me, word magic.

I finally realized that I couldn’t wait for inspiration, a muse whose answering machine is all I got when I called. So, since then, a handful of published stories, a basketful of essays and articles, a finished novel that sleeps soundly, another in s-l-o-w progress.

I write because language is a bright bird, uncatchable, but worth every attempt.

[Note: the first paragraph of this piece is swiped from an essay I published a while back, and the rest is from an essay that won second place in an online contest (and destined to be published as one of an ebook collection), but the site was swallowed by evildoers. I wanted to give it some air...]

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August 9, 2010

Gifts from the Ether (Plus, A Bonus: Books, Booze and Bacteria!)

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Ezine Articles gift booty

Ezine Articles provides a perk-me-up

I’ve written before about Ezine Articles. It’s an article directory or repository, where writers post articles on a wide range of topics and they give permission to other publications or sites to republish them. Article topics cover most of the subjects in the known universe, and probably unknown ones too. However, pieces can only be re-published if they retain the original URLs of the article writers, which typically go back to the writer’s business site, as is the case with my publications.

It’s a nice site for me, because I own the reprint rights for lots of articles that just listlessly sit around in a back pocket of my computer—why not poke them to life again and see if they bring any baying of writing bloodhounds to my site? Ezine’s tracking stats let me see that I’ve had several of my articles re-published on other writing sites, and I’ve seen from my own tracking stats that being on Ezine does indeed bring traffic to my site. Customers—I dunno.

But that’s just my long-winded intro to noting what I got in the mail a few days ago, pictured above: Ezine sent this gift package, with a nice coffee cup, leatherette coaster, package of coffee for a pot o’ joe, and a certificate stating their thanks for me being a member of the site. Sure, it’s all branded stuff, but wow, it was totally out of the blue (I hadn’t seen anything on their site about them sending gifts), and I’d only posted 10 articles, which is nothing by comparison with some posters. That’s the kind of unexpected customer appreciation that sets some companies apart, and prompted me to give them a shout-out today. Treat a writer right, and they will write right. Or at least write more.

(Pssst! Ezine: the coffee was nice, but a half-pint of bourbon next time will help my digestion.)

Books and Booze
Speaking of sticking your nose in a glass of hootch while you drink in some literature, I was heartened to read a post last week from Shelf Awareness that included a link to an article on Books and Booze, An Old and Profitable Mix. The piece looks at a number of bookstores that also serve wine and beer, such as The Spotty Dog Books and Ale in New York. Goodness, that is quite an advance over the bookshop cafe, such as the one I worked in, where we merely peddled sugar bombs and jolts of java.

One of the quotes from a Spotty Dog bookseller is illuminating: “… the bar allows us to have more in-depth relationships with customers and to discuss all matter of things, including books, than just having a coffee service would necessarily support. The more you talk to your customers, the better you can know what they will want to read.” I have no doubt that the customers want to discuss all manner of things after getting schnokered, but books might not be at the top of the list. Lady Gaga’s latest foundation garments, perhaps.

The store’s owner said, “Also, serve quality products, and you will get people out to enjoy one or two delicious beverages, not to go on a binge. Unique micro-brew beers go well with books.” Aye, a good brew, a good book. But cognac isn’t bad either, in my opinion. The article also profiles some other bookstores that stock swill and have found it to be an asset. When they start putting bars in church, you’ll know the world’s a kinder place.

Bacteria, You Are Me
And thinking that you’ve massaged your mind with all available nostrums by having read your basic anxious modern person’s requisite amount of self-help, nutrition and doomsday books—and that knowledge of the human condition is your stock in trade—out comes the most recent Smithsonian, with this nugget in an article about organizing and talking nice to microbes and their neighbors:

“Trillions of cells make up the human body, but there are at least ten times that number of bacterial cells in you or on you. You are, at best, only 10 percent human.”

Man, I KNEW that those times when I reached for the TV remote and I picked up the cat that it wasn’t me. All along it was those filthy bacteria controlling me. And they’re getting a free ride! Why can’t we tax these creatures and pay for another 100 years of Social Security?

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August 2, 2010

Mom and Dad, the Original Authors

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Filed under: Writing Discipline,Writing Whimsy,Writing Work,copywriting  Tom Bentley @ 4:38 pm
The Bentleys in 1958

The Bentleys in 1958

I was going to write a post today about my writing influences, tossing a salad of Annie Dillard and Atwood, a tangled pasta of Twain and Fitzgerald, spicy sides of Nabokov and Vonnegut, a shot of Cormac McCarthy, neat. But then I thought that sounded a mite pretentious, as though I could even carry the keyboards of those authors (or even tilt Twain’s first typesetting machine, one of his legacy of infernal investments). And who’s to say that I wasn’t just as influenced by the comic books I devoured (I wanted to name a pet after Mjolnir, Thor’s hammer), or the sports magazines that filled my mind with shimmering baseball diamonds and long fly balls caught after an impossible run?

Influences are a tricky thing. Of course I think you should steal freely the scent of another author’s writing, that ungraspable soupçon of ephemera that is clumsily dubbed “style.” That’s because you’ll catch your tongue in the literary rat trap if you try to directly steal the substance of another’s writing. Mumbling out inane imitations will be your sorry fate. Snagging some stylings is more subtle theft, like being able to mimic the way an author buttons her coat, rather than actually buying—and eek!—wearing the same clothes.

Blood as Influence
But thinking of influences made me think of other influences from way back: my parents. I have so much to be grateful for in having a mother who didn’t harangue me and my siblings about reading as a necessity, but instead, took so much pleasure in reading herself. You’ll develop a hunger for something in watching another eagerly eat it. There were always books around the house, and the relaxed sense that wiling away some hours nose-deep in a tome wasn’t a way to waste time but to explore it: books are time travels, the widest carpets of brilliant flowers on the steppes, a landowner’s cruel glance at the starveling slave, the wince from a princess as she turns her delicate ankle stepping from the liveried carriage. My mother welcomingly invited me into that parlor of pleasant musings and savage astonishments, and I haven’t looked back. And see my mother, nearly blind at 88, still reading for pleasure. Why? Because she enjoys the sound of the words in her head, the images, the story. I know; she taught me.

My father wasn’t a big reader, more inclined to the peppered nuggets of the newspaper than the seven-course meals of Russian novels, but again, I might never have been the reader, and thus the writer, that I am had he not schooled me in how to throw a baseball, how to shoot a basketball, things that impelled me to read biography after biography of my sports heroes (and to admire the tight turns-of-phrase of gifted sportswriters).

I was struck recently, in watching my father slowly work to pull off the tinfoil cover of a yogurt cup, how we have some of the same traits. My father is 93, and richly caped in the folds of his Alzheimer’s, yet some crossbeams of character persist. He can still haltingly feed himself, and I watched in fascination as he was slowly spooning yogurt into his mouth. Eyes barely open, he noticed that the tinfoil lid that covered the cup was still attached, and he very s-l-o-w-l-y worked it off with his weakened hands. It took a while, and visible effort, but I could see the small satisfaction in his face when he succeeded in removing it from the cup.

The Gene Pool of Picking Nits
That resonated with me, because I am a nitpicker, literally one who will spot the tiny bits of fluff on the carpet and bend to pick them up, and metaphorically so in my work as an editor, trying to manage errant (or arrogant) punctuation marks, making sure there aren’t two spaces when there should be one. Floating deeply in his condition, his language now restricted to short, sometimes muddy sentences, my father still notices some detail: “Why is that car door open?” in reference to a car parked outside, a reminder of my own fussiness about details. My father, editing the hanging lid, the out-of-place open car door. Writing, while ever the work of the lone temperament, in the interior of imagination’s house, always has an ear turned to hear the voices that populated the rooms in times past.

Whatever writing I do, my parents’ pulse beats along with mine.

Oh yeah, the picture: my parents, my siblings and me, approximately one thousand years ago. I’m the blond-haired punk, hoping against hope that I’ll get a cookie to take the pain out of this dreadful photo session. Those other kids are just troublemakers.

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July 25, 2010

Older Spice Guy Rants

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OK, OK, I know it’s a cheap imitation, but too fun not to parody.

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