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	<title>The Write Word &#187; writing discipline</title>
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		<title>What Does Editing Have to Do with Potatoes?</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/what-does-editing-have-to-do-with-potatoes/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/what-does-editing-have-to-do-with-potatoes/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 00:31:45 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copyediting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[entrepreneurial writing]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[how to edit]]></category>
		<category><![CDATA[Lady Gaga's bras]]></category>
		<category><![CDATA[potatoes]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=1043</guid>
		<description><![CDATA[Let&#8217;s consider a nice serving of mashed potatoes, hot and buttery. Most cooks probably don&#8217;t think too much about preparing their potatoes, so it&#8217;s often a rote task, hurried through to get to the entree. But what if those potatoes were served with panache, with some kind of style point or spicy twist? Say you [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2011/02/SpiffyEditing.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2011/02/SpiffyEditing.jpg" alt="" title="SpiffyEditing" width="320" height="240" class="aligncenter size-full wp-image-1060" /></a></p>
<p>Let&#8217;s consider a nice serving of mashed potatoes, hot and buttery. Most cooks probably don&#8217;t think too much about preparing their potatoes, so it&#8217;s often a rote task, hurried through to get to the entree. But what if those potatoes were served with panache, with some kind of style point or spicy twist? Say you were served potatoes with a tiny derby hat on them. You&#8217;d remember those spuds, wouldn&#8217;t you?</p>
<p>You&#8217;d probably remember them even more, if under the tiny derby was a clump of hair. Wouldn&#8217;t that drag an interesting expression of creativity into an unappetizing corner? The reason I bring up potatoes, derby hats and unwanted hair is a point I want to make about editing. Competent editors are able to shape the standard serving of potatoes so that it&#8217;s without lumps, smooth and palatable. Good potatoes, but still just potatoes.</p>
<p>Better editors recognize when a piece of writing has a derby hat in it—they would never take that hat out, robbing the writer of a unique angle or voice. They&#8217;d find a way to allow the hat to fit snugly in its potato surroundings, fully expressive of its quirk and charm, without it seeming unnatural or foreign. And of course, a good editor would remove that hair—typos, kludgy expressions, dully passive voice, et al—posthaste.</p>
<p><strong>Seeing What&#8217;s Missing from the Plate</strong><br />
Another skill possessed by a good editor is recognizing when something&#8217;s missing. If you don&#8217;t provide the reader with a fork, they can&#8217;t fully enjoy those potatoes. Some pieces of writing are strong, but they might have gaps in logic, or need to be buttressed by a few more starchy facts. Good editors notice if the writing meal is missing ingredients, and they know how to persuasively suggest adding them so that the writer chefs promptly step back up to the stove.</p>
<p>Of course, editors should always recognize when that potato serving is too big. I remember one of my first copywriting jobs out of college, writing catalog copy for an outdoor equipment retailer that sold a lot of camping goods. One of our products was the Backpacker&#8217;s Bible, which was a tiny book that gathered some of the most powerful/popular Bible verses (no &#8220;begats&#8221; allowed). My first round of copy for it had the line &#8220;The best of The Book with all the deadwood cut away.&#8221; <em>[Note: for some odd reason they didn't use my copy.]</em></p>
<p>And editors recognize when something&#8217;s just <em>off.</em> If you&#8217;re serving your potatoes to Lady Gaga, you don&#8217;t want her wearing her octopus-tentacle bra tinted some neutral shade of grey, do you? It cries out to be Day-Glo puce! If writing has a certain rhythm established, and the rhythm, without context, goes awry, a good editor will re-establish that rhythm. And the proper bra color. </p>
<p><strong>You Don&#8217;t Mean He&#8217;s Trying to Sell Us Something?</strong><br />
Why is he going on like this, about potatoes and bras? Easy. I&#8217;m getting ready to unleash The Write Word&#8217;s Easy Editing and Spiffy Style Guide on the world, perhaps as soon as this week. It&#8217;s a 55-page ebook chockablock with editing potatoes and other good stuff. And unlike my first couple of ebooks—available here for <strong>free</strong>—I&#8217;m going to charge money for it. But it&#8217;s worth it, because it will keep the hair out of your potatoes, while preserving the stylish hats. The guide is filled with editing tips, so that you don&#8217;t have to pay <em>me</em> to be the potato masher. Look for its buttery goodness soon.</p>
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		<item>
		<title>Chopping the Copywriting and Creative Writing Salad</title>
		<link>http://www.tombentley.com/wordpress/writing-for-the-web/chopping-the-copywriting-and-creative-writing-salad/</link>
		<comments>http://www.tombentley.com/wordpress/writing-for-the-web/chopping-the-copywriting-and-creative-writing-salad/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 18:54:55 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[entrepreneurial writing]]></category>
		<category><![CDATA[fiction writing]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[magazine writing]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[web writing]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[niche writing]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[software documentation]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=942</guid>
		<description><![CDATA[Copywriters that have a clearly defined niche—&#8221;I write sales letters for mid-tier businesses selling nuclear-powered rabbits&#8221;—are both constrained by their choices and freed by them. They are constrained in that they may have always dreamed of writing sales letters for nuclear-powered goat companies, but instead they are known as the rabbit guy, and thus they [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2011/01/pencils.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2011/01/pencils.jpg" alt="" title="pencils" width="450" height="241" class="aligncenter size-full wp-image-982" /></a></p>
<p>Copywriters that have a clearly defined niche—&#8221;I write sales letters for mid-tier businesses selling nuclear-powered rabbits&#8221;—are both constrained by their choices and freed by them. They are constrained in that they may have always dreamed of writing sales letters for nuclear-powered goat companies, but instead they are known as the rabbit guy, and thus they don&#8217;t want to dilute their focused offering, and potentially blur the boundaries of their defined space. </p>
<p>However, they are freed from casting their &#8220;I-need-new-work&#8221; lines in the thistle-tangled fields of businesses small, medium and large, who might peddle soap made from recycled comic books, or tongue scrapers for denture wearers. Generalist copywriters tend to a casual work garden of mingled (and sometimes flopping) stalks, colors and scents, while the specialist might have a sturdy monocrop of clients and cutoff dates. </p>
<p>You might guess that I&#8217;m a generalist. </p>
<p><strong>The 360-degree Rotating <em>Exorcist</em> Head</strong><br />
I&#8217;ve thought about trying to restrain my 360-degree rotating <em>Exorcist</em> head (minus green spewings) of writing endeavors, but it&#8217;s just not my nature. While I can admire the ferocity of focus some copywriters employ, I can&#8217;t join their ranks—I don&#8217;t think I could breathe. And, genial bigot that I am, I have to sing the praises of the generalist&#8217;s keys, because polymath writing pursuits are inherently interesting for their variety. This month alone, to wit:</p>
<ul>
<li>I finished an article for <a href="http://www.finebooksmagazine.com/">Fine Books and Collections magazine</a> on the makers of exquisite and zany handmade books, touring the U.S. in their <a href="http://wanderingbookartists.blogspot.com/">gypsy wagon.</a>
</li>
<li>Finished editing a <a href="http://www.socialmediafornonprofitsbook.com/">book on social media for nonprofits.</a></li>
<li>Edited the first in a series of short books on Nonverbal Communication in Dentistry.</li>
<li>Wrote logo taglines suggestions for a home design and remodel company, and begin writing their brochure copy. </li>
<li>Discussed writing &#8220;replies&#8221; for a <a href="http://www.speaktoit.com">company</a> that&#8217;s developed an advanced virtual personal assistant chatbox app; the replies will cover the branching potentials for suggested questions that users might want answered.</li>
<li>In discussion with a company that needs someone to update the documentation for the new version of its novel-writing software.</li>
<li>Am writing my two monthly articles (a recurring gig) for the <a href="http://airstreamlife.com/airstreamer/2010/05/01/austin-and-airstreams-go-together-like-doughnuts-and-hot-sauce/">Airstreamer,</a> Airstream&#8217;s email newsletter.</li>
<li>Sending out queries for a variety of articles, many of them travel-related (though a few are about whiskey and one about old cars).</li>
<li>Sending out short older short stories of mine to some lit magazines.</li>
<li>Berating myself for pausing in what had been a steady (and productive!) half-hour of writing per day on my novel, having used Thanksgiving and then Christmas and then my father&#8217;s death for an excuse for not doing the work. Get after it, man!</li>
</ul>
<p><strong>Building Expertise, by the Paragraph and by the Project</strong><br />
Now, I have varying degrees of expertise in the areas above, but having written and edited nonfiction books, having written question-and-response dialog for software products, having written a novel (unpublished), having written travel pieces, having written brochures, heck, having written lots of grocery lists, I&#8217;m confident I can deliver what each organization needs, granting the many iterations of review and rewrite that some projects necessitate. For many writers like me, once you write website copy for a company, they may call you later to write headlines for an ad. </p>
<p>You might not have written headlines for ads before, but the good generalist will always pipe up with a merry &#8220;Yes!&#8221; when asked about their ability to write a heady headline. Many fundamental writing skills translate across boundaries—cross-writing is often more comfortable than cross-dressing. (High-heeled pumps just don&#8217;t work well with my size 13s.) So, if you are breaking in to the copywriter&#8217;s fold, and you&#8217;re thinking that you could write sales letters not only for the nuked goats and rabbits, but perhaps for radium-isotope gerbils too—go for it. Next thing you know, you&#8217;re a reptiles-with-battery packs specialist too.</p>
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		<item>
		<title>Writing Tools and Writing Fools</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/writing-tools-and-writing-fools/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/writing-tools-and-writing-fools/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 14:50:37 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing inspiration]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[Neo]]></category>
		<category><![CDATA[word processors]]></category>
		<category><![CDATA[writing techniques]]></category>
		<category><![CDATA[writing tools]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=866</guid>
		<description><![CDATA[I love the word cacography. And that affection is amplified because it has an obverse term, calligraphy. I say the obverse, because the two words aren&#8217;t precise opposites of one another, but rather counterparts. But your fervid brain is saying, &#8220;Why Tom, why do you love cacography?&#8221; Because the word has an almost rude sound, [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/11/handwriting.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/11/handwriting.jpg" alt="" title="handwriting" width="450" height="338" class="aligncenter size-full wp-image-879" /></a></p>
<p>I love the word <em>cacography.</em> And that affection is amplified because it has an obverse term, calligraphy. I say the obverse, because the two words aren&#8217;t precise opposites of one another, but rather counterparts. But your fervid brain is saying, &#8220;Why Tom, <em>why</em> do you love cacography?&#8221; Because the word has an almost rude sound, a yanking of the earlobe, that works well for me—I have wretched handwriting, and &#8220;cacography&#8221; serves to describe it in sound and fury.</p>
<p>But the real direction of this post isn&#8217;t toward ear-twistings. I mentioned cacography because I wanted to talk about writing tools, and one of the most natural—though less enamored of keyboard clatterers today—is the pen. However, because my handwriting is such a cruelty to the eye, no matter if I painstakingly slow the cursive motion or speed it up, or ply it with bourbon, it always comes out as sadistic scratchings, the Caligula of cacography.</p>
<p>However, I do still take notes by hand when I&#8217;m mulling over an article or story, or sometimes just single words which are designed to later prompt an image or situation. Sad are the times when I&#8217;ve gone back to my notes and read &#8220;<em>Xdz?mph</em>&#8221; or some other transmogrification.</p>
<p><strong>Does This Macbook Make Me Look Fat?</strong><br />
So, my writing tool in the broadest sense is my Macbook Pro, which has been my companionable computer for a couple of years. The specific applications I use to wrest words from the ether are Microsoft Word or TextEdit, Apple&#8217;s built-in word-processor. (Ah, &#8220;word processor&#8221;—think blender experiments that render smoothies of beef tongue, lightbulbs and turn-signal lamps.) Many people decry, and with good reason, the tyranny and arbitrary nature of Word, but I have been using it for so long that it&#8217;s second nature to me, unnatural nature that it is. But when I just want to write notes without the overhead of a bells-and-hellacious-whistles word-churner like Word, I use TextEdit. Which is what hosts this post this very moment.</p>
<p>However, because I&#8217;ve been working on a novel lately, I&#8217;m probably going to start using an enhanced writing tool like <a href="http://www.literatureandlatte.com/scrivener.php">Scrivener,</a> which is a database-style application that lets you arrange, search and manipulate documents, text snippets, outlines, images and more without opening a rack of individual documents. Because I&#8217;ve been saving the novel chapters as individual files, I keep going back and opening them separately to remember some earlier details about a character or situation, and that&#8217;s clumsy. Almost cacographous. A tool like Scrivener lets you poke around in a bunch of associated documents and find which one has the red socks and which one the blue, without going through the drawers one by one. And it lets you color-coordinate.</p>
<p><strong>Make Something Great of the Blank Slate</strong><br />
One thing I&#8217;m doing more of (with a nod to <a href="http://zenhabits.net/">Leo Babauta</a>) is to try and close out my full desktop of overlapping applications and just have a single naked document onscreen, so that it gets full attention. Thus I&#8217;m less tempted to jump to the browser to search for pancake recipes or to my email to see if the pope has written back. Some people use the most bare bones of word processors, without any pallettes or menus showing, in order to crystalize focus, but I&#8217;m not distracted by menus. Except in restaurants.</p>
<p>I had a nice device called a <a href="http://www.neo-direct.com/default.aspx">Neo</a> a while back, which was a dedicated word processor of sorts. Neos have a built-in keyboard, boot up in a heartbeat, run forever on rechargeable batteries, and could also be used to hammer in loose nails on the deck. I wish I still had it for taking on trips, for those times when a full computer is overkill, but I sold it a while back to buy additions to my twig collection, or something like that. But long before that, I had a magnificent Underwood typewriter, which required brisk workouts with free weights to pound the keys, and which would have produced a seismic reading of 6.5 if dropped out of a plane. Those were the days.</p>
<p>So, which writing tools strike your fancy?</p>
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		<item>
		<title>Brutal Poetry Smackdown!</title>
		<link>http://www.tombentley.com/wordpress/writing-for-the-web/brutal-poetry-smackdown/</link>
		<comments>http://www.tombentley.com/wordpress/writing-for-the-web/brutal-poetry-smackdown/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 18:13:52 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[web writing]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing for video]]></category>
		<category><![CDATA[writing whimsy]]></category>
		<category><![CDATA[poetry]]></category>
		<category><![CDATA[vegetable poetry]]></category>
		<category><![CDATA[visual writing]]></category>
		<category><![CDATA[writing instruction]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=624</guid>
		<description><![CDATA[I used an interesting creative tool from Xtranormal to create this lively literary debate. It&#8217;s a fun tool, because you can add all kinds of camera angles, effects and gestures to your characters and settings. But I also thought it might be a great educational tool to prompt kids to write—as you can see, it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I used an interesting creative tool from <a href="http://www.xtranormal.com/">Xtranormal</a> to create this lively literary debate. It&#8217;s a fun tool, because you can add all kinds of camera angles, effects and gestures to your characters and settings. But I also thought it might be a great educational tool to prompt kids to write—as you can see, it&#8217;s not wholly necessary to have your characters speak sensibly. Passionately, yes.</p>
<p>Even though the cinematic challenges are at a pretty fundamental level, there&#8217;s also a good deal to learn here about moviemaking, with the availability of the tools to change perspective and the flavors of scenes. I only spent about a half-hour making this one, and it shows, but there&#8217;s potential to make something quite effective and communicative. Thanks to <a href="http://grootship.com/">Rex Williams,</a> my friend on <a href="http://www.triiibes.com">Triiibes,</a> for pointing Xtranormal out.</p>
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		<title>Writing Is Music (Warning! Tintinnabulation Alert!)</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/writing-is-music/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/writing-is-music/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 22:22:37 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing muse]]></category>
		<category><![CDATA[writing whimsy]]></category>
		<category><![CDATA[copywriting rhythm]]></category>
		<category><![CDATA[diction]]></category>
		<category><![CDATA[music and words]]></category>
		<category><![CDATA[syntax]]></category>
		<category><![CDATA[word rhythms]]></category>

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		<description><![CDATA[Words are creatures with different voices, different moods. One combination might sing, another scream. Thus, it&#8217;s time to hit you with my rhythm stick, one so POEtic. [This one's got sound, folks. Go to www.tombentley.com to listen]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/09/WordMusic.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/09/WordMusic.jpg" alt="" title="WordMusic" width="450" height="324" class="aligncenter size-full wp-image-621" /></a></p>
<p>Words are creatures with different voices, different moods. One combination might sing, another scream. Thus, it&#8217;s time to hit you with my rhythm stick, one so POEtic.</p>
<p>[This one's got sound, folks. Go to www.tombentley.com to listen]</p>
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		<title>Go Ahead—Eat the Ice Cream</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/go-ahead%e2%80%94eat-the-ice-cream/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/go-ahead%e2%80%94eat-the-ice-cream/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 18:35:13 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing muse]]></category>
		<category><![CDATA[writing whimsy]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[writing inspiration]]></category>
		<category><![CDATA[writing life]]></category>
		<category><![CDATA[writing mind]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=552</guid>
		<description><![CDATA[A few musings on the writing life (originally an essay for an ebook for Seth Godin&#8217;s Triiibes network): • Perhaps because I ate too many Snickers Bars as a child, since adolescence I&#8217;ve been set upon by bouts of existential dread. It harkens to Sartre&#8217;s great work, Nausea, when even everyday objects—the lamp, your keyboard, [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/IceCream.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/IceCream.jpg" alt="" title="IceCream" width="450" height="300" class="size-full wp-image-582" /></a>
<p>A few musings on the writing life (originally an essay for an ebook for Seth Godin&#8217;s <a href="http://www.triiibes.com">Triiibes</a> network):</p>
<ul>
<li>• Perhaps because I ate too many Snickers Bars as a child, since adolescence I&#8217;ve been set upon by bouts of existential dread. It harkens to Sartre&#8217;s great work, <em><a href="http://en.wikipedia.org/wiki/Nausea_(novel)">Nausea</a>,</em> when even everyday objects—the lamp, your keyboard, your wife—appear sinister and threatening. Is it true? Oh, absolutely, everything has its dark side. But you must outwit them: don&#8217;t stare the mad dog straight in the eye, but give it a sidelong glance as you skirt its sharp teeth. After a while, the lamp goes back to looking like a lamp. Your wife might be more dicey.</li>
</ul>
<ul>
<li>• I have an inner voice that often tells me I&#8217;m a horse&#8217;s ass. Though that yoke occasionally fits, much of the time, it&#8217;s just the little voice of habit and self-doubt. As most asses need slapping, I&#8217;ll step to a mirror, look at the ass looking back at me and say, &#8220;You&#8217;re just a horse&#8217;s ass in the mirror, not my real self. My real self is a combination of Gandalf, Mother Teresa and Eddie Murphy. Begone!&#8221;</li>
</ul>
<ul>
<li>• There are a lot of open fields in my neighborhood, where coyotes sometimes roam. I like to think of the mind, with its fears, hesitations and plunges, as a creature—like a coyote. Sometimes I see the coyotes slinking around, cur-like, with a guilty look. Other times I see them racing across the fields, and hear the merry yip-yip-yipping in the evening. I like to think of my coyote mind in this way: when it&#8217;s slinking and guilty, it&#8217;s but a small turn in perspective to release that mind. Release it to become the version of the Trickster that is both cunning and kind. That coyote brain yips its joy, not its fear.</li>
</ul>
<ul>
<li>• Shakespeare, Faulkner, Austen all had days in which what they wrote was dung. On those days, they went fishing. So, whether in a bassy lake or a lake only of your imagination, drop a long line. Think of nothing. Feel the sun on your hands, the breeze on your forehead. The work will be there waiting for you, so bob that merry line until due time.</li>
</ul>
<ul>
<li>• Laugh often, laugh loud. The world is a preposterous place, of pratfalls and puzzlements, where you go to scratch your nose and put your finger in your eye, where governments bloviate, where your neighbor wears his wife&#8217;s bra (not that there&#8217;s anything wrong with that), where the day you wax your car for the first time in a year, it rains. You can&#8217;t really account for the surreal, the stifling, the boring aspects of life. But this is the life you have—seize it, lick its neck, raise it skyward. The stories about the Other Place in the afterlife are just like filling an inside straight to me: possible, but not likely. So, it&#8217;s this world, this NOW, that has so many tears in it—sometimes all you can do is laugh.</li>
</ul>
<ul>
<li>• A writer&#8217;s life is a peculiar one, of crooked gratifications and queer slights. So much is interior, subject to the fickle tastes and electrical storms of your own mind, which though you&#8217;ve sat in the room with it all your life, remains a mystery. Some days you might sling 1,000 good words over your shoulder, and shrug at its meaninglessness. Some days a single sentence will shine, and that&#8217;s enough.</li>
</ul>
<ul>
<li>• The hell with it—once in a while, choose to eat as much ice cream as you want.</li>
</ul>
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		<title>Word Magic: Why I Write</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/word-magic-why-i-write/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/word-magic-why-i-write/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 21:14:59 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing muse]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[Conrad]]></category>
		<category><![CDATA[Hesse]]></category>
		<category><![CDATA[Lear]]></category>
		<category><![CDATA[Twain]]></category>
		<category><![CDATA[why write]]></category>
		<category><![CDATA[writing careers]]></category>
		<category><![CDATA[writing genres]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=541</guid>
		<description><![CDATA[Think of your favorite book. No, better yet, go and get your favorite book, feel its heft in your hand, flip through its pages, smell its bookness. Read a passage or two to send that stream of sparks through your head, the alchemy that occurs when the written word collides with the chemicals of your [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/Scribble.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/Scribble.jpg" alt="" title="Scribble" width="450" height="314" class="aligncenter size-full wp-image-556" /></a></p>
<p>Think of your favorite book. No, better yet, go and get your favorite book, feel its heft in your hand, flip through its pages, smell its bookness. Read a passage or two to send that stream of sparks through your head, the alchemy that occurs when the written word collides with the chemicals of your consciousness: Delight is the fruit of that collision.</p>
<p>When I was seven or eight years old, I’d walk to the nearby public library, and go into the section on dinosaurs. I would lie in the aisle for hours, surrounded by scattered stacks of books, driving through a landscape of imagination, fueled by words. At first, I was simply thrilled by the stories of the great beasts, but after a time, I began to realize that I was taken by the words themselves—<em>Jurassic, Triceratops, Tyrannosaurus</em>—and would say them softly aloud. </p>
<p>Many, many books later, it began to dawn on me that books were the conscious, choice-making work of authors. I started to fathom that a writer employed tools, framed a composition, shaped its architecture. Deeper yet, that writing had a voice, that it was animated by a current.</p>
<p>When I was twelve years old, I was swimming in the ocean and was tugged out by a small rip current that took me, amidst slamming waves, against the supports of a public pier. I screamed for help at the people looking down at me; no one seemed to react. I was terrified that I would die, while enraged that no one cared. In my agitation, I didn’t know that someone had called a lifeguard, who quickly rescued me.</p>
<p><strong>A Pin That Poked Deeply</strong><br />
Months later, for a class assignment, I wrote an essay in which I described in detail my fear, fury and despair. My teacher later read the story aloud, saying it was a vivid slice of life. At the end of the year, the school handed out student awards, and I was given a little cloisonné pin that said “Best Writer.” I knew before then that writing had an unusual power over me, but the commendation told me that language, even my language, could hold sway over others as well. </p>
<p>I read broadly, though wrote only sporadically.</p>
<p>When I was fifteen, my parents granted me the indulgence of letting a friend paint, in a nice cursive script, the final page of Hesse’s <a href="http://en.wikipedia.org/wiki/Siddhartha_(novel)">Siddhartha</a> on the wall, floor to ceiling, facing my bed. I thought that constantly reading those mindful words would prompt some spiritual renaissance. My other teenage absorptions checked that vow, but my interest in the power of words increased all the more. </p>
<p>Hesse said in an essay: “…I want to dream myself into priests and wanderers, female cooks and murderers, children and animals, and, more than anything else, birds and trees…” To me, he’s talking about the force of imagination, the authority of an authentic voice. </p>
<p>More and more, I came to see that the world of imagination is the biggest world there is, and that a writer can write to see the unexpected, to know the hidden, to do as Asimov suggested and “think through his fingers.” And that words can be so sensual you want to lick them. </p>
<p><strong>Once Upon A Time&#8230;</strong><br />
I saw evidence everywhere that people were storytellers. They have been storytellers for ages, whether the words were inscribed on resistant stone, delivered in a lilting voice or caught in an electronic dance. I knew I wanted to be a storyteller too. However, I was still striking the anvil of ideas with brute blows, yet to learn the deft stitchings and tight knots in narrative’s fabric. But I wasn’t discouraged enough not to write. I tried poems, short stories, personal essays&#8230;.</p>
<p>Twenty years ago, the San Francisco Chronicle accepted my article on my 15-year correspondence with the Jack Daniel’s Distillery, publishing it in the beloved Sunday Punch section. I bought 10 copies, and sat on a bench in Golden Gate Park just staring at my byline, not even reading the article. Still not literature, not the stuff of <a href="http://en.wikipedia.org/wiki/King_Lear">Lear’s</a> stormy fulminations, of Conrad’s lurid <a href="http://en.wikipedia.org/wiki/Heart_of_Darkness">Congo,</a> of Twain’s beckoning twang, but for me, word magic.</p>
<p>I finally realized that I couldn’t wait for inspiration, a muse whose answering machine is all I got when I called. So, since then, a handful of published stories, a basketful of essays and articles, a finished novel that sleeps soundly, another in s-l-o-w progress. </p>
<p>I write because language is a bright bird, uncatchable, but worth every attempt.</p>
<p><em>[Note: the first paragraph of this piece is swiped from an essay I published a while back, and the rest is from an essay that won second place in an online contest (and destined to be published as one of an ebook collection), but the site was swallowed by evildoers. I wanted to give it some air...]</em></p>
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		<title>Writing Contemplation: Old Fogies, Big Stogies = Crisp Stories</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/writing-contemplation-old-fogies-big-stogies-crisp-stories/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/writing-contemplation-old-fogies-big-stogies-crisp-stories/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 15:19:49 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing muse]]></category>
		<category><![CDATA[writing whimsy]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[A Room of One's Own]]></category>
		<category><![CDATA[cigars]]></category>
		<category><![CDATA[Thomas De Quincey]]></category>
		<category><![CDATA[Virginia Woolf]]></category>

		<guid isPermaLink="false">http://www.tombentley.com/wordpress/?p=521</guid>
		<description><![CDATA[Yesterday was another turn on the wheel of one of my favorite Sunday afternoon pastimes (ahh, &#8220;Sunday pastimes,&#8221; which smacks of a gentler era seen through a bit of a mist): smoking a fat cigar and reading the newspaper, parked in a chair in my garage, which looks down our long driveway to the strawberry [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><div id="attachment_544" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/SpringYard.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/SpringYard.jpg" alt="" title="SpringYard" width="450" height="338" class="size-full wp-image-544" /></a><p class="wp-caption-text">Looking Down the Drive at Tulsa Lane</p></div>
<p>Yesterday was another turn on the wheel of one of my favorite Sunday afternoon pastimes (ahh, &#8220;Sunday pastimes,&#8221; which smacks of a gentler era seen through a bit of a mist): smoking a fat cigar and reading the newspaper, parked in a chair in my garage, which looks down our long driveway to the strawberry fields beyond. For me, the hour or so I spend, perhaps two or three Sundays a month, is one of those concentratedly &#8220;small&#8221; respites, where I breathe (really, despite the smoke), reflect on the triumphs and tribulations yodeling from the newsprint, and often consider a writing problem or possibility. </p>
<p>There are long beds the length of the driveway host to a melange of flowering plants, shrubs and trees, so the flitting of the hummingbirds and the bumbling of the bees provides a palette of color and pleasant movement, where I drink in droughts of pastoral pleasure in between recoiling from the accounts of the latest global atrocity, or wagging my head at some pundit&#8217;s proclamations. </p>
<p>That smoky solace let me take a sharp turn on an essay I&#8217;ve been writing in my mind, something that to this point had been a tangled skein of thoughts without warp or woof. There&#8217;s something about sitting in a hazy repose that&#8217;s of value to a writer, when the mind&#8217;s hummingbird dips into enough flowers to secure a sweet idea. Of course, the real trick is to <em>implement,</em> to actually weave something from the woolgathering. So I try to make it a habit, when I&#8217;ve been gifted with something more than fragrant breath from my cigarish contemplations, to get to the keyboard lickety-split, and weigh and record the nugget from the Sunday pannings. Jumpy writing ideas will turn to fool&#8217;s gold if you don&#8217;t stick a pin in them. </p>
<p><strong>Kindling Your Writing</strong><br />
But it also occurred to me that &#8220;man in driveway with cigar and newspaper&#8221; is an anachronism, a diorama of a soon-to-be-bygone scene, with the newspaper now so much thinner than my cigars, and smoking in itself an odious step on the slippery slope to child pornography and wearing Crocs in church. I suppose I could read <a href="http://en.wikipedia.org/wiki/Elizabeth_Barrett_Browning">Elizabeth Barrett Browning</a> on the Kindle while I drink some herb tea, but that doesn&#8217;t supply the requisite amount of vice for my tastes. </p>
<p>Besides, I take comfort in the rustle of the newspaper, the ever-morphing patterns of the rising and dissipating smoke, the acid balance of the big cup o&#8217;joe that&#8217;s always part of the picture. (When that cuppa isn&#8217;t the occasional brandy, which is just another notch on St. Peter&#8217;s staff, so that when I arrive at the pearly gates, he says, &#8220;You&#8217;re kidding, right?&#8221; But don&#8217;t forget that Mrs. Browning did like a swallow of opium or two in the middle of all that poesy*.)</p>
<p>Of course, my particular prescription to invite the writing muse might not be for everyone. Quilting might substitute well for the newspaper, but then you might light your handiwork on fire with the cigar ash. (And for women worried that those stubby sticks will clash with their gold lamé gowns, really, there are some slender panatela and cigarillo-style stogies that lend themselves just as well as those fulsome fatties to stylish, airy gestures and erudite commentary.)  </p>
<p>But I think every writer should have a retreat, a place of studied measure and sifting, a place where you become The Thinker, only without the weight of all that bronze. A writer&#8217;s retreat, whether physical or philosophical, anachronism or not, is a yeasty place of stirring idea. Consider Virginia Woolf&#8217;s <a href="http://www.amazon.com/Room-Ones-Own-Annotated/dp/0156030411/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1281971085&#038;sr=1-1">A Room of One&#8217;s Own,</a> and apply it to your state.  And be sure to wash the ashtrays afterwards. </p>
<p>*PS If you want to get a hint of writerly vices gone to polysyllabic extremes, read <a href="http://en.wikipedia.org/wiki/Confessions_of_an_English_Opium-Eater">The Confessions of An English Opium Eater,</a> by Thomas De Quincey. It is a word-drenched testimony of the drug&#8217;s effect on his senses and his writing, and is worth at least scanning for the cascade of voluptuous compound sentences and twirling literary merry-go-rounds.</p>
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		<title>Mom and Dad, the Original Authors</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/mom-and-dad-the-original-authors/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/mom-and-dad-the-original-authors/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 23:38:15 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[writing whimsy]]></category>
		<category><![CDATA[writing work]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[nitpicking]]></category>
		<category><![CDATA[writing influences]]></category>
		<category><![CDATA[writing style]]></category>

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		<description><![CDATA[I was going to write a post today about my writing influences, tossing a salad of Annie Dillard and Atwood, a tangled pasta of Twain and Fitzgerald, spicy sides of Nabokov and Vonnegut, a shot of Cormac McCarthy, neat. But then I thought that sounded a mite pretentious, as though I could even carry the [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><div id="attachment_502" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/Bentleys.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/08/Bentleys.jpg" alt="The Bentleys in 1958" title="Bentleys" width="450" height="368" class="size-full wp-image-502" /></a><p class="wp-caption-text">The Bentleys in 1958</p></div>
<p>I was going to write a post today about my writing influences, tossing a salad of Annie Dillard and Atwood, a tangled pasta of Twain and Fitzgerald, spicy sides of Nabokov and Vonnegut, a shot of Cormac McCarthy, neat. But then I thought that sounded a mite pretentious, as though I could even carry the keyboards of those authors (or even <em>tilt</em> Twain&#8217;s first typesetting machine, one of his legacy of infernal investments). And who&#8217;s to say that I wasn&#8217;t just as influenced by the comic books I devoured (I wanted to name a pet after Mjolnir, Thor&#8217;s hammer), or the sports magazines that filled my mind with shimmering baseball diamonds and long fly balls caught after an impossible run? </p>
<p>Influences are a tricky thing. Of course I think you should steal freely the scent of another author&#8217;s writing, that ungraspable soupçon of ephemera that is clumsily dubbed &#8220;style.&#8221; That&#8217;s because you&#8217;ll catch your tongue in the literary rat trap if you try to directly steal the <em>substance</em> of another&#8217;s writing. Mumbling out inane imitations will be your sorry fate. Snagging some stylings is more subtle theft, like being able to mimic the way an author buttons her coat, rather than actually buying—and eek!—wearing the same clothes. </p>
<p><strong>Blood as Influence</strong><br />
But thinking of influences made me think of other influences from way back: my parents. I have so much to be grateful for in having a mother who didn&#8217;t harangue me and my siblings about reading as a necessity, but instead, took so much pleasure in reading herself. You&#8217;ll develop a hunger for something in watching another eagerly eat it. There were always books around the house, and the relaxed sense that wiling away some hours nose-deep in a tome wasn&#8217;t a way to waste time but to explore it: books are time travels, the widest carpets of brilliant flowers on the steppes, a landowner&#8217;s cruel glance at the starveling slave, the wince from a princess as she turns her delicate ankle stepping from the liveried carriage. My mother welcomingly invited me into that parlor of pleasant musings and savage astonishments, and I haven&#8217;t looked back. And see my mother, nearly blind at 88, still reading for pleasure. Why? Because she enjoys the sound of the words in her head, the images, the story. I know; she taught me.</p>
<p>My father wasn&#8217;t a big reader, more inclined to the peppered nuggets of the newspaper than the seven-course meals of Russian novels, but again, I might never have been the reader, and thus the writer, that I am had he not schooled me in how to throw a baseball, how to shoot a basketball, things that impelled me to read biography after biography of my sports heroes (and to admire the tight turns-of-phrase of gifted sportswriters). </p>
<p>I was struck recently, in watching my father slowly work to pull off the tinfoil cover of a yogurt cup, how we have some of the same traits. My father is 93, and richly caped in the folds of his Alzheimer&#8217;s, yet some crossbeams of character persist. He can still haltingly feed himself, and I watched in fascination as he was slowly spooning yogurt into his mouth. Eyes barely open, he noticed that the tinfoil lid that covered the cup was still attached, and he very s-l-o-w-l-y worked it off with his weakened hands. It took a while, and visible effort, but I could see the small satisfaction in his face when he succeeded in removing it from the cup. </p>
<p><strong>The Gene Pool of Picking Nits</strong><br />
That resonated with me, because I am a nitpicker, literally one who will spot the tiny bits of fluff on the carpet and bend to pick them up, and metaphorically so in my work as an editor, trying to manage errant (or arrogant) punctuation marks, making sure there aren&#8217;t two spaces when there should be one. Floating deeply in his condition, his language now restricted to short, sometimes muddy sentences, my father still notices some detail: &#8220;Why is that car door open?&#8221; in reference to a car parked outside, a reminder of my own fussiness about details. My father, editing the hanging lid, the out-of-place open car door. Writing, while ever the work of the lone temperament, in the interior of imagination&#8217;s house, always has an ear turned to hear the voices that populated the rooms in times past.</p>
<p>Whatever writing I do, my parents&#8217; pulse beats along with mine.</p>
<p>Oh yeah, the picture: my parents, my siblings and me, approximately one thousand years ago. I&#8217;m the blond-haired punk, hoping against hope that I&#8217;ll get a cookie to take the pain out of this dreadful photo session. Those other kids are just troublemakers.</p>
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		<title>Kill Your Customer: Classic Customer Disservice</title>
		<link>http://www.tombentley.com/wordpress/writing-discipline/kill-your-customer-classic-customer-disservice/</link>
		<comments>http://www.tombentley.com/wordpress/writing-discipline/kill-your-customer-classic-customer-disservice/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 22:28:46 +0000</pubDate>
		<dc:creator>Tom Bentley</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[web exposure]]></category>
		<category><![CDATA[writing discipline]]></category>
		<category><![CDATA[Allen Ginsberg]]></category>
		<category><![CDATA[bad customer service]]></category>
		<category><![CDATA[customer disservice]]></category>
		<category><![CDATA[Howl]]></category>
		<category><![CDATA[Sunflower Sutra]]></category>

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		<description><![CDATA[A friend of mine was in a Borders yesterday looking for a couple of books. She sat down on the carpeted floor in the travel section so she could comfortably pull out a few titles from a low shelf and check them out. A clerk came up and said, &#8220;Ma&#8217;am, customers are not allowed to [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tombentley.com/wordpress/wp-content/uploads/2010/07/Wolf.jpg"><img src="http://www.tombentley.com/wordpress/wp-content/uploads/2010/07/Wolf.jpg" alt="" title="Wolf" width="450" height="338" class="aligncenter size-full wp-image-469" /></a></p>
<p>A friend of mine was in a Borders yesterday looking for a couple of books. She sat down on the carpeted floor in the travel section so she could comfortably pull out a few titles from a low shelf and check them out. A clerk came up and said, &#8220;Ma&#8217;am, customers are not allowed to sit on the floor.&#8221; She asked if he had a chair, and he said she would have to go to the cafe if she wanted to sit down.</p>
<p>They haven&#8217;t invented the right profanity for this situation yet, but let me express why it deserves one most sour: These are the days in which bookstores are going down. Amazon, ebooks, self-distribution, shortened attention spans—there are a raft of reasons. In this time when bookstores are at least on the threatened, if not endangered species list, you tell a customer they can&#8217;t sit in the store when they are looking at books? Greatgodalmighty!</p>
<p>When I was a kid, one of my greatest delights was to go to the library and surround myself with books I pulled off the shelves. I sat in the aisles for hours sometimes, lost in the world of words. Many years later (and the jobs years apart), I managed a couple of bookstores, even one owned by a corporation. There was no stiff-backed rule about sitting in the aisles—I couldn&#8217;t imagine shooing a customer away like that unless they were putting ice-cream cones in the books, or taking Magic Markers to them. Of course, <em>of course,</em> you don&#8217;t want your customers literally blocking the aisle, but this wasn&#8217;t the case.</p>
<p><strong>Howl of Customer Cruelty</strong><br />
The kicker is that besides looking for a travel book, my friend was looking to buy a copy of <a href="http://www.poetryfoundation.org/archive/poem.html?id=179381">Howl,</a> the seminal Allen Ginsberg work. Why <em>Howl?</em> Because one of her clients is a poet. The client is moving to New Orleans, and she wanted to give him a gift. THAT&#8217;S customer service. Her customer is leaving, yet she is making him a generous gesture. That&#8217;s rising above—not practicing rule-making folly. </p>
<p>Don&#8217;t treat your customers like trash in your aisles. Find a connection, not a stiff-stick-up-the-rear rule. Share life&#8217;s poetry with them instead.</p>
<p>And for surviving my rant, you get a bonus treat: here is the last paragraph of <a href="http://boppin.com/sunflower.html">Sunflower Sutra,</a> one of the selections from <em>Howl.</em> Let&#8217;s be sunflowers instead of automaton clerks at bloodless corporations.</p>
<p><code>--We're not our skin of grime, we're not our dread<br />
bleak dusty imageless locomotive, we're all<br />
beautiful golden sunflowers inside, we're blessed<br />
by our own seed &#038; golden hairy naked<br />
accomplishment-bodies growing into mad black<br />
formal sunflowers in the sunset, spied on by our<br />
eyes under the shadow of the mad locomotive<br />
riverbank sunset Frisco hilly tincan evening<br />
sitdown vision.<br />
</code></p>
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