The Write Word, Professional Writing Services
“The difference between the right word and the almost-right word is the difference between the lightning and the lightning bug.”
— Mark Twain
Tom Bentley, Professional Writing Services

August 9, 2010

Gifts from the Ether (Plus, A Bonus: Books, Booze and Bacteria!)

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Ezine Articles gift booty

Ezine Articles provides a perk-me-up

I’ve written before about Ezine Articles. It’s an article directory or repository, where writers post articles on a wide range of topics and they give permission to other publications or sites to republish them. Article topics cover most of the subjects in the known universe, and probably unknown ones too. However, pieces can only be re-published if they retain the original URLs of the article writers, which typically go back to the writer’s business site, as is the case with my publications.

It’s a nice site for me, because I own the reprint rights for lots of articles that just listlessly sit around in a back pocket of my computer—why not poke them to life again and see if they bring any baying of writing bloodhounds to my site? Ezine’s tracking stats let me see that I’ve had several of my articles re-published on other writing sites, and I’ve seen from my own tracking stats that being on Ezine does indeed bring traffic to my site. Customers—I dunno.

But that’s just my long-winded intro to noting what I got in the mail a few days ago, pictured above: Ezine sent this gift package, with a nice coffee cup, leatherette coaster, package of coffee for a pot o’ joe, and a certificate stating their thanks for me being a member of the site. Sure, it’s all branded stuff, but wow, it was totally out of the blue (I hadn’t seen anything on their site about them sending gifts), and I’d only posted 10 articles, which is nothing by comparison with some posters. That’s the kind of unexpected customer appreciation that sets some companies apart, and prompted me to give them a shout-out today. Treat a writer right, and they will write right. Or at least write more.

(Pssst! Ezine: the coffee was nice, but a half-pint of bourbon next time will help my digestion.)

Books and Booze
Speaking of sticking your nose in a glass of hootch while you drink in some literature, I was heartened to read a post last week from Shelf Awareness that included a link to an article on Books and Booze, An Old and Profitable Mix. The piece looks at a number of bookstores that also serve wine and beer, such as The Spotty Dog Books and Ale in New York. Goodness, that is quite an advance over the bookshop cafe, such as the one I worked in, where we merely peddled sugar bombs and jolts of java.

One of the quotes from a Spotty Dog bookseller is illuminating: “… the bar allows us to have more in-depth relationships with customers and to discuss all matter of things, including books, than just having a coffee service would necessarily support. The more you talk to your customers, the better you can know what they will want to read.” I have no doubt that the customers want to discuss all manner of things after getting schnokered, but books might not be at the top of the list. Lady Gaga’s latest foundation garments, perhaps.

The store’s owner said, “Also, serve quality products, and you will get people out to enjoy one or two delicious beverages, not to go on a binge. Unique micro-brew beers go well with books.” Aye, a good brew, a good book. But cognac isn’t bad either, in my opinion. The article also profiles some other bookstores that stock swill and have found it to be an asset. When they start putting bars in church, you’ll know the world’s a kinder place.

Bacteria, You Are Me
And thinking that you’ve massaged your mind with all available nostrums by having read your basic anxious modern person’s requisite amount of self-help, nutrition and doomsday books—and that knowledge of the human condition is your stock in trade—out comes the most recent Smithsonian, with this nugget in an article about organizing and talking nice to microbes and their neighbors:

“Trillions of cells make up the human body, but there are at least ten times that number of bacterial cells in you or on you. You are, at best, only 10 percent human.”

Man, I KNEW that those times when I reached for the TV remote and I picked up the cat that it wasn’t me. All along it was those filthy bacteria controlling me. And they’re getting a free ride! Why can’t we tax these creatures and pay for another 100 years of Social Security?

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July 25, 2010

Older Spice Guy Rants

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OK, OK, I know it’s a cheap imitation, but too fun not to parody.

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July 21, 2010

Writing Jobs Delivered to your Door (er, Screen)

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For all of you freelancers who toil in your treetop aerie, serenaded by regal raptors, and even for those who might subject their verbs to subjective verbalizations in an old Airstream, you might wonder where your next crust of bread (or better yet, bottle of Pappy Van Winkle’s Family Reserve) is coming from. Fret not.

That old series of tubes dubbed the Internet will whisk job listings straight to your screen, so that you can continue to work your magic behind the home keyboard like the great and terrible Oz. You won’t have to go out into society job-hunting, where you might expose those accidental dreadlocks you’ve been cultivating. There are all manner of job sites Netwise, but I’m talking here about listings of writing jobs delivered directly to you—and they have the bonus key lime pie of being wrapped in a writer’s newsletter, full of the newsiness you writerly types are keen on.

Here are a few of my favorites:

Writer’s Weekly – This is the handiwork of Angela Hoy, and it gets around: as stated, “The highest-circulated freelance writing ezine in the world.” Angela sends out a weekly newsletter that has a range of contract job listings for telecommuters of every stripe. The mailing also has her reports about personal travails and triumphs, a lead writing article, warnings on deadbeat publishers and more. On the deadbeat publishers issue, if you contact her about a venue that hasn’t paid you your due, she reports it online in her Whispers and Warnings column, and will write (for free!) a series of letters to the offending party, acting as a liaison between you and the crumbbum who stiffed you. She does get results.

Writing World – Lots of good stuff on the site itself (many helpful articles in the Business of Writing section), and sections on all writing genres—what, no haiku? But I go for the free newsletter, which also has a lead article on the business of writing, a Inquiring Writer column where readers help readers on writing requests and issues, and the Jobs and Opportunities portion, which has freelance work and submissions listings. Delivered twice a month.

Funds for Writers – No, they aren’t just going to dole out dough to you—I already asked. But the free newsletter lists lots of writing grants and retreats, writing contests and job markets. And Hope Clark, the woman who runs the joint, is charming. Her column is personal and always worth the read. Delivered once a week.

I’m also a member of The Writer’s Bridge, a paid site that sends out a daily compendium of job listings from across the U.S., including gleanings from all the major Craig’s Lists. I have gotten a couple of juicy contracts from these listings (though there are some clunkers in there too, as any Craig’s Lister knows). Ten bucks a month, and like I say, every day. Darrell Laurant, the fellow that runs the site, is a long-time journalist, and a good guy.

Sites (and Sights!) Galore
Those are the only sources of writing jobs on the whole Internet. Wait, did I hear you grunt in disdain? OK, true, that isn’t even a quivering bacterium’s ecological cloth grocery bag’s worth (say that ten times, fast) of the job listings for freelancers on the net, but dang, who’s got the time to list them all?

But if you absolutely lust to look at other lists of contract writing work (and associated writing advice and resources), here are a few other job site conglomerates I flip through now and then:

Journalism Jobs

Freelance Writing Jobs Network

About Freelance Writing

Copyediting

If you see anything there about writing songs for lovelorn squirrels, buzz me—I’m a pro.

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July 9, 2010

Working Naked Doesn’t Mean You Can’t Circulate

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I’ve mentioned before how answering HARO (Help A Reporter Out) story queries can result in your blog or business URL getting flapping wings over new waters, and indeed that again was the case for me in answering Lisa Kanarek’s solicitation for hints on stepping away from the home office for her Working Naked blog.

Lisa posted my short answer to her inquiry on her blog yesterday, and I saw this morning, through the magic of Google Analytics, that seven people had traipsed over to my site from hers.

A Lucky Seven
Now you might think that seven people is only a crowded phone booth [Note to self: do people remember what phone booths are?], but I know that even gaining small numbers of folks sifting through the shelves of my site is a good thing, no matter if they are interested in my copywriting services or in seeing if I’ve made a spelling missteak. (And no, I don’t obsess over every traffic footfall in Google Analytics, but it’s an intriguing tool.)

By the way, seeing as how summers in Santa Cruz County, CA are often pretty durn foggy, I never work naked; the heat’s on right now…

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June 30, 2010

We Are All Doomed: The Internet Is Blowing Chunks

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Filed under: Writing Discipline,Writing for the Web,copywriting  Tom Bentley @ 8:55 am

I read with interest (and fear and loathing) a CNET review of Nick Carr’s recent book, The Shallows: What the Internet Is Doing to Our Brains. I’ll do here exactly what Mr. Carr treats as one of the disquieting subjects of his work: I’ll distill his book in a few sentences. In essence, he posits that the always-on, ever-spilling-over information font of the Internet is actually changing the nature of our brains. His position is that this next-next-next ad infinitum serving of info appetizers is resulting in a attenuation of the contemplative process, a wall to the deeper mulling over subject or sphere (and being able to distinguish which is important and which is simply “now”), and potentially the loss of our ability to reflect at a sustained level.

That made me consider how much advice on presenting information on the Net, particularly for copywriters, emphatically states that you must “chunk” information: render it in small, easily digestible paragraphs, preferably those not burdened with compound or complex sentences. Before anyone protests, of course I recognize that making any parallel between a broad—even philosophical—reading of how we now apprehend the world and how copywriters (with their loathsome goals of extolling benefits and persuading buyers) work their words might seem strained.

Fast-Food Information
But it’s a personal issue for me, because I am both a marketing copywriter and a fiction writer, and though I can readily compartmentalize the two, they still share an information DNA: communicating, spreading ideas, making sparks in the head. If Mr. Carr is right (and I’ve only read the review, not the book, so I’m stretching here), the Netheads of this world, a world that’s ever-expanding, will no longer have the hunger for—or even the skill to fully interpret—deep, thoughtful works.

For some reason, reading the Carr piece made me think of Crime and Punishment, how the central character, Raskolnikov, frets, fusses and agonizes over the killing of the pawnbroker, and later, has his psyche roil while undergoing the ferret-like questioning of the investigator Porfiry. Raskolnikov’s unease skirts near madness, and it’s a cumulative state, a long building of narrative tension and revelation. Would today’s readers just want the Cliff Notes: “Poor student goes crazy after killing pawnbroker and goes to prison to rot.”? That chunking summary is a dry cracker in the mouth of a sensuous, wine-mad, multi-course meal of a novel, a thousand spices and ten-story conversations.

There was a fabulous article in the New York Times yesterday titled “Tuna’s End,” an elegiac piece about the survival (dubious) of the “wild ocean” and some of its top-of-the-chain denizens (here, bluefin tuna) though our depredations. It’s a nicely written and sharply compelling piece, but quite long. I found myself skimming, looking for the high points. And going back and forth to my email and the project I was working on in between the skimmings. Even being aware that I was giving short shrift to the article didn’t stop me from being pulled in multiple directions. This is your brain on chunking.

We Did Survive Elvis
I worry that Carr’s right, that our scanning for immediacy, our appetites stimulated to hunger for the new, will result in an ever-more shallow analysis that is self-reinforcing. I worry about distinguishing the important from the trivial, if I can only absorb either in chunks. But then I think I’m carrying the same hoary “The End Is Nigh” sign that my parents carried because of Elvis in the 50s, and that their parents carried because of jitterbugging in the 30s and that Fred and Wilma Flintstone carried because the latest stone wheels had sidewalls.

Ahh, well. I hope richer thought will survive, amidst the ephemera. I was heartened to read Molly Ringle’s recent grand prize winning entry for the 2010 Bulwer-Lytton Fiction Contest, awarded for the composition of the opening sentence to the worst of all possible novels:

“For the first month of Ricardo and Felicity’s affair, they greeted one another at every stolen rendezvous with a kiss — a lengthy ravenous kiss, Ricardo lapping and sucking at Felicity’s mouth as if she were a giant cage-mounted water bottle and he were the world’s gerbil.”

Molly doesn’t believe in that chunking stuff; had she sallied forth and written the full novel, I’d judge it would be 1,456 pages of delicious prose. Heck, Raskolnikov might have even made it in there too.

PS I know you skimmed this post, but I forgive you. I did too.

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