Current Projects
Expansion Experts
I’m presently writing training and operations manuals for a company that has engaged Expansion Experts to guide them in franchising their business. Expansion Experts provides a host of services for franchisors, including extensive “how-to” manuals for the franchisees.
Social Media Survival Guide
I just edited S.E.R.I.A.L.Preneurship, a book on serial entrepreneurs co-written by the Director of Communications at the Wharton School. The book will come out in late 2010 and will be hosted on this site, along with the Social Media Survival Guide.
La Famiglia radio ad
I wrote this 60-second radio slot for a restaurant. Broadcast on KYW Newsradio, a mainstream Philadelphia radio station.
Colorado Ranch Weddings
Using my vast knowledge about marriage, I’m writing promotional material for this vacation site. Most of the content on these pages is mine.
Websense
Recently finished a six-month contract with this enterprise-level security company, writing and editing help/deployment documentation for their Data Security product. Here’s a chapter of the Deployment Guide I did a lot of work on, including taking/processing screen shots; docs laid out in Framemaker. I also wrote and edited Knowledge Base articles.
I was mostly out of the freelance game for 2006-2008; below are examples of the kinds of projects I worked on during that time as a senior copywriter for Earth, Sea and Sky Vacations (ESSV), as well as some side projects.
Tahaus
I wrote all of the text for the features and amenities of this private Lake Tahoe vacation home (including the extensive local activities sections).
Vacation Guide
I was the primary writer/editor for the 186-page vacation guide, which contained many pages of editorial content (regional flavor, history, culture, activities and more) about the Los Cabos area, as well as extensive property descriptions for the villas and resorts the company represented. From this link you can look at the guide online or download a copy.
Insider’s Pocket Guide
A downloadable PDF of reviews and lists of restaurants, nightlife, beaches, activities and more in Los Cabos, as well as important phone numbers, customs info and a FAQ. Around 60 pages, and again, I was the primary writer/editor.
Email Campaigns
This is a partial example of the many promotional emails I wrote and produced (using Constant Contact) and sent out to ESSV’s various mailing lists, which I managed. You can see many more examples here, mine from July ’06 until Aug. ’08.
Newsletters
An example of a quarterly newsletter I wrote and produced for the property owners of ESSV. Here’s another one written quarterly for members of an ESSV travel club. This last is an example of the monthly internal newsletters, parts of which as you can see could be a bit eccentric.
Press Releases
These are not conventional press releases in the common parlance, but more like promotional pieces for ESSV, some article-like, some not. I wrote most of those posted here (exceptions noted) between July ’06 and Aug. ’08.
Print Ads
One of many ads I wrote for magazines such as Travel Agent, Cabo Living and Los Cabos Magazine.
Podcasts
For a couple of years, I was the voice of the Los Cabos fishing report, provided to ESSV from Pisces Fishing in Los Cabos. Search iTunes for "Los Cabos" and choose the Los Cabos Fishing Report.
Older Content
(Pre-ESSV Materials)
Web Content/Documentation/Inline Text & Scripts
GSApps
This business services development company engaged me to write their website content, as well as write several direct mail pieces for marketing campaigns and a series of data sheets for their development tools.
Maxis (a division of Electronic Arts)
As an employee or contractor, I wrote or edited 20 user manuals for Maxis (now a division of Electronic Arts), the company renowned for SimCity and other "Sim" software entertainment titles. I wrote the first manual for The Sims and a series of Sims comic strips, which can be found on the The Sims website, under the Sims Comic Strip link. I also wrote "catalog" copy for The Sims 2, and in-game advisor text for SimCity 4.
AlphaSmart
I helped write the Getting Started guide for Dana, the Palm OS-based laptop alternative. I also helped write the User Guide for an outliner program for the AlphaSmart 3000 "computer companion" text processor.
Red i Studios
I wrote in-game text/dialog for Banks in Action, an educational banking simulation Red i developed for Junior Achievement. I wrote and edited in-game text and collateral documentation for both versions of JA Titan, a business/economics simulation game for Junior Achievement. I also wrote much of Red i’s website content and other text for a viral game related to Titan. I wrote commentator dialog for a Leapfrog kids’ baseball game developed by Red i.
Pacific Treelodge Resort
I wrote most of the site text for this great dive resort in Kosrae, Micronesia, and some for the Nautilus Resort as well.
Sun
I edited Sun Microsystem’s Chilisoft ASP documentation (and what a long, eye-torquing journey it was).
The Learning Company now Broderbund)
I wrote the manuals and online help for Grade Builder and Score Builder (now discontinued). Print samples available.
Brochures/Data Sheets/Direct Mail/Case Studies
Tahoe Maps
I wrote the sales brochure for this company that produces archival-quality maps that meld seafloor mapping with landform topography and detail overlays.
Resumix (acquired by Yahoo HotJobs)
I either wrote or edited all of the customer case studies for this automated, enterprise HR software company, the front page of one example here. I also wrote the Resumix University materials brochure, and many miscellaneous direct mail/marketing-collateral pieces, including the Resumix 6 brochure. Print samples available.
WebEx
I wrote the first WebEx Server data sheet copy and did extensive rewrites on a WebEx Services whitepaper. I’ve also written many direct e-mail/mail pieces, package copy, a Focus on Collaboration Servers article and the first data sheet for the WebEx Meeting Center product. Print samples available.
FVC (acquired by Radvision)
I wrote the brochure for Click to Meet, FVC’s enterprise-level two-way video product. You can download the PDF here.
KLH
I wrote a marketing brochure for this IT consulting company.
Borland
I did a lot of writing and editing for the Delphi 6 (a Windows development environment product) data sheet and worked on the package copy.
Zone Labs
I did a lot of writing and editing on the first ZoneAlarm Pro Administrator’s Guide, as well as worked on press releases and other marketing collateral for this Internet security products company.
Electronic Scrip Incorporated
Many of these website materials are derived from print materials I wrote; print samples of brochure and collateral materials available.
AOA Geophysics
I wrote the 8-page company brochure for this geophysical services (regional reconnaissance, prospect modeling, production site analysis) company, the first page of which is here. Print samples available.
Books
I edited Transformed by Triathlon, a first-person account of an improbable athlete succeeding in redefining herself.
UnTechnical Press
I edited all of Michael Bremer’s books, which cover significant aspects of clear and effective technical writing in this age of ubiquitous technology. I wrote a book called Safe Computing (covering computing ergonomics, virus and privacy protection, and much more), published by UnTechnical Press in Fall 2000.
Kennan Ward Photography
I did substantive editing on all of Kennan’s five books, the latest of which was published in October of 2001. Check their online store for mini-reviews or use the Amazon search link on Kennan’s site to see Amazon reviews of the works.
Bradford and Company
I did substantive editing on Tax Strategies to 2010 and Beyond, a 220-page book on tax solutions for small businesses. I edited Tax Reduction Newsletter, the company’s monthly publication for a couple of years.
I edited The Neon Signs of Service, a book about providing excellent customer service.
Ads/Marketing Collateral/Press Releases/Multimedia
California State University, Monterey Bay
I’ve written a number of press releases for the News and Public Information Department of this university.
SuperDrive
I wrote and produced a press kit (including press release, FAQ, company bios and collateral) for this transportation industry manufacturer.
CopperCom
I wrote all the marketing materials for the Connexion conference event for this Voice over DSL services provider (now morphed into a different business model), which included several printed collateral pieces. Here is the first panel of the invitation to that event. I also wrote the company case study (essentially a whitepaper) that helped get them nominated for the Smithsonian’s Technology Innovation Collection for the year 2000.
Netdrive
I wrote and helped produce a series of Bay Area radio ads for this now-defunct free online storage company. Check out this MP3 sample.
Ricoh
I wrote a number of ads and data sheets for Ricoh hardware products; here is the front page of one, and the back. I also wrote the script for a Ricoh multimedia product CD. Print/CD samples available.
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