Copywriting and Content Marketing

Boxing Up the Best of Homemade Nashville

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles who started a business selling subscriptions to homemade and small-production goods (coffee, bed and bath, popcorn, hand towels) made by 300 local vendors. They went from $100 startup costs to $2 million a year. That’s a lot of popcorn. Published in December 2019 on the Side Hustle School.

Texas Banker Teaches Classes on Painting Your Pet

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a Texas woman who was a banker and MBA graduate who had a mild interest in art, leading to her teaching art in school districts to teaching dynamic painting classes on the side. And the popularity of those classes exploded. Published in November 2019 on the Side Hustle School.

Friends Build Water Filtration System for Outdoor Hydration

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles two pals who developed small, portable filtration systems for boating crews, outdoor recreational enthusiasts and others to provide water free of bacteria and other contaminants. Used with refillable containers, saves the environment from plastic water bottles too. Published in May 2019 on the Side Hustle School.

Freelancing Tips and Tricks

– PDF of 20 articles for Fidelity’s “Indy Life” marketing publication from 2017-2018; original posts now offline.

The Content Standard

– 10 pieces for Skyword’s marketing publication from 2017; compiled from the original Word files, because the posts are now offline.

MarketingProfs B2B Forum, 2018— A Cornucopia of Marketing Goodness (and Good Cheer!)

Spent a couple of days on a media trip to the MarketingProfs B2B Forum in San Francisco. Lots of good stuff, from polished, informed and jolly marketers. Informative workshops, stirring keynotes, friendly atmosphere—and cocktails. Published in November 2018 on LinkedIn.

Turn It Up to 11! Musical Mash-ups Provide Passive Income for New York DJ

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a former New York DJ, who has syndicated recorded mash-ups of famed rock tunes sold to stations all over the world. Published in April 2018 on the Side Hustle School.

Exercise App Encourages Fitness While Helping Sick Kids

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a fellow who, frustrated with his spotty workout efforts, designed an app to set workout schedules and track fitness. Fail to work out, and you pay—both the app maker and children’s charities. Published in April 2018 on the Side Hustle School.

Cannabis Cookies Make a Sweet, Soothing Side Hustle

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a woman who began baking pot cookies to relieve her own anxiety and moved from there to making and selling licensed edibles out of a commercial kitchen she also leases out. Let’s hear it for stoned capitalism. Published in December 2017 on the Side Hustle School.

Dessert Goals Team Creates Sweet Success

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a two-person team of dessert lovers who present wildly popular dessert events festivals in New York and Los Angeles. Published in October 2017 on the Side Hustle School.

Getting Charged Up: Man Creates One Adapter to Rule Them All

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a fellow mighty fed up with all the adapters and cables needed for devices while traveling, so after a little Kickstarter kick, he devises a series of highly charged solutions. Published in August 2017 on the Side Hustle School.

High School Junior Makes $10,000 Selling Autographed Baseballs

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a high school student who uses his keen eye for betting that signed baseballs (and other goods) from certain minor-league baseball prospects will zoom in value if they make it in the majors. He went from amassing an expensive personal collection to amassing a profitable income. Published in August 2017 on the Side Hustle School.

Wedding Bells Ring Brighter If the Bride’s Not Broke

And yet another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one is about a woman who started a NY-based bridal accessory rental company, after seeing the crushing prices for bridal gown purchases. She saves brides big dough, and pulls in some bundles of her own. Published in July 2017 on the Side Hustle School.

A Side Hustle with Succulent Growth Potential

Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one is about a woman who pots up succulents in odd containers, like skateboards and antique chamber pots—and she is pulling in the green. Published in June 2017 on the Side Hustle School.

Operations Manager Manages to Make Heavy Furniture Light

I’m going to be writing some scripts for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one is about a woman who has discovered she can make good money delivering furniture she picks up from IKEA. Published in May 2017 on the Side Hustle School.

Staying Supreme, Staying Alive

A look at how the Supreme clothing company developed its customer base with clever marketing and go-viral practices. And if that virality can be sustained. Published in September 2016 on Content Marketing.

The State of the Marketing Arts (and Sciences)

My brief interview with the delightful Ann Handley, Chief Content Officer at MarketingProfs on what’s current and what’s to come in marketing. Published in June 2016 on Content Marketing.

Earned Media, Irony-Style: What PBR Learned

When hipsters decided Pabst Blue Ribbon beer was it (oh, the humanity!), it was it. Briefly. What happens when branding depends on shooting stars. Published in June 2016 on Content Marketing.

Immersion via URL: The Websites Telling Brand Tales

A look at how some brands use amazingly immersive website tools to draw readers (and potential customers) in. Published in May 2016 on Content Marketing.


VentureBeat

VentureBeat is “… the leading source for news, events, groundbreaking research and perspective on technology innovation.” I just finished a series of posts including exploration of summit themes, speaker profiles and event information for their Marketing.FWD summit that took place in late February. Here are a few examples. (I wrote 12 in all.)

Marketing in your (smiling) face: Marketing.FWD Summit will stimulate, provoke, and amuse

Sam Clemens, CMO? Discover Twainian leadership tactics at Marketing.FWD Summit

Step outside the Marketing.FWD Summit for a taste of the Big Apple

See all the right stops on the customer journey at Marketing.FWD Summit

Putting together the puzzle pieces of marketing ROI: Experts lay it out at Marketing.FWD Summit

GoDaddy, American Express, and Starwood Hotels to talk technology, customer engagement, and growth at Marketing.FWD Summit

Dunkin’ Brands’ president of marketing will fill your cup with hot ideas and leadership strategies

Prolific personalization pushes GoDaddy into marketing’s top tier


Weber Shandwick

This sounds convoluted, but it works: I wrote a series of posts for Essilor (a client of Weber Shandwick’s) set up through the “content broker” Contently. All of the pieces are on eye care, with a wide range of actual topic subjects.

I’ve written 16 in all; here are some samples:

How to Avoid Germs on Glasses
How Are Eyeglass Lenses Made?
Ditch the Blue Light—and Ditch the Bad-Light Blues?


Web Personalization 101

I made substantive writing and editing contributions to this Marketo ebook on how to deliver dynamic, individualized messages for web visitors to move them through the marketing funnel. Marketo is a provider of sophisticated marketing automation software.


Major Baseball Promotions at the Minor League Level

A blog post on how using the attractions and special promotions native to minor league baseball games to boost attention and ticket sales. Written for TicketingToday.


Stir the Social Media Pot for Effective Millennial Marketing

A blog post on how to market to millennials, a group known to resist traditional marketing and in-your-face advertising. There are some ways, but insincerity ain’t one of them. Written for TicketingToday.


FatStax

I’ve written case studies, product reviews and an ebook guide for FatStax, a developer of iPad apps to help sales teams display deep product and services information to prospects in the field, among other things.


Travel Site Revamps Landing Pages to Maximize Revenue

I made substantive editing and writing contributions to this case study for one of Optimizely’s clients. Optimizely is a provider of sophisticated testing software for website content promotion and tracking.


e-Nicotine Technology

I copyedited a 125-page technical briefing document to be presented to the FDA, providing information about the company’s e-nicotine delivery product (not an e-cigarette) and the specifications for its proposed clinical trials.


Fearbuster

I worked with “Rejection Rejecter” Jia Jiang on materials for his Fearbuster site on overcoming rejection. So far, I’ve written the page promoting his speaking engagements; as well as his About page.


Smile Philadelphian Dentistry

I’ve worked with Dr. Rick Wilson on a few projects. Here, for his dental practice website, I did some substantive editing on the Services page and his Initial Options and Treatment page as well. Smile!


Clear Content Marketing (now partnering with Skyword)

I worked with this sales and marketing technology content provider on branding, blogging, site content and other writing projects for various companies. To date, corporate blogging and marketing collateral projects for Silverpop, Xactly, and PGi. I’ve also worked on Wavicle’s customer profiling/messaging library.

Here are some corporate-messaging blog posts and a report I did substantive work on:

Silverpop

Xactly

The Spreadsheet Is Dead—Long Live Incentive Compensation

PGI


Caring, Loving and Sharing

I wrote all the content for this Palm Desert, CA business providing a range of in-home care services.


Beglobe

I wrote most of the site content for this telecommunications software company.


Charbel Bouez Visual Communications

I wrote the About and Exhibitions pages for this art and commercial photographer.