Copywriting and Editing Projects
Logic and Economics
I copyedited Logic and Economics. This was one of my most head-scratching copyediting jobs yet. When I care to, I can balance a checkbook, but go deep in the thickets of economic theory, without a flashlight? Wow. This work, written by Gordon Getty (yes, one of those Gettys) is deep in economic history and philosophy, and has no small amount of sentences I had to read three times in order to parse their meaning. As for the actual formulas in the book: forget it. I left those for Einstein. Released in October, 2018.
I copyedited Lifestyle Lawyer: The Female Attorney’s Guide to Designing a Law Career You Love. Here’s a guide to stepping away from the pressure-cooker life in a law firm to working for yourself on your own terms. Lots of advice and self-tests on what you really want to do with your law degree, your native skills, and how to define (and obtain) your deepest success. Released in September, 2018.
The Nonfiction Book Publishing Plan
I did some editing and proofing on The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing. Lots of solid, proven advice on how to publish your nonfiction book, from writing, to getting beta readers, to launch date and post-publication marketing. The authors have loads of experience and provide best practices. Released in September, 2018.
I copyedited Strategic Latency: Red, White, and Blue, Managing the National and International Security Consequences of Disruptive Technologies. You might guess from the title, this isn’t a recipe book. Commissioned and published by Lawrence Livermore National Laboratory, this is a book of essays on technological innovations that might be the boon or bane of national security. Editing this 400-page book, with its 18 different authors and its 500 footnotes, wasn’t a picnic for me. Whoo boy. The book was released in March, 2018.
I copyedited Anarchy, Inc., a fascinating work on the disruptive power of technology for businesses and how things like blockchain technology will transform businesses at dazzling speeds. A cautionary story of how businesses must focus on staying ahead of changes in the tech curve, or they will be hopelessly left behind. Lots of good info on how tech supplies both threat and opportunity. The book was released in February, 2018.
Winning Lifelong Customers With The Five Abilities
I edited Winning Lifelong Customers With The Five Abilities, a practical compendium on how understanding people and how they operate—and acting on that understanding with integrity—is the most effective way to make sales. Published in April, 2017.
Surgeon’s Story: Inside OR-1 with One of America’s Top Pediatric Heart Surgeons
I edited Surgeon’s Story, a biography of an accomplished pediatric cardiothoracic surgeon, who fixes the tiny hearts of the tiniest children. Published in March, 2017.
The Art of Human Resources
I edited The Art of Human Resources, “… a customized roadmap to find career satisfaction in the HR industry while making an impact on the company you serve.” Published in January, 2017.
Residential Solar Energy: Your Guide To Whether Solar Will Save You Money
I copyedited Residential Solar Energy: Your Guide To Whether Solar Will Save You Money, a roundup of “… essential information will give you the confidence to make the most informed decision about when to go solar with your home. You’ll find this book is your definitive guide on how and when you should go solar.”
The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
I copyedited The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy Strategies, tips and solutions for how to succeed in emerging markets against strong Chinese competition and tactics. Published in May of 2016.
Keynote Mastery: The Personal Journey of a Professional Speaker
I copyedited Keynote Mastery: The Personal Journey of a Professional Speaker In the trenches tales of how to become a professional speaker, warts and all. Published in January of 2016.
Chocolate Pudding in Heaven: The Intriguing Journey of My Bipolar Mind
I copyedited Chocolate Pudding in Heaven: The Intriguing Journey of My Bipolar Mind A tough, challenging and inspiring memoir of a woman with bi-polar disease who becomes a stand-up comedian. Published in January 2016.
Beyond the Morning HUDDLE: HR Management for a Successful Dental Practice
I copyedited Beyond the Morning HUDDLE: HR Management for a Successful Dental Practice Strategies, tips and solutions for how to best manage personnel issues in a dental practice.
I did some substantive editing on the recently released Edgy Conversations, written by entrepreneur and business consultant/strategist Dan Waldschmidt. It’s a detailed, example-filled and “… gut-wrenchingly honest, no-holds-barred discussion about confronting and fixing the beliefs and behaviors that limit your ability to be amazing.”
The Superbeing Protocol: A Step-by-Step Guide to Becoming Super-Healthy and Super-Fit and Living an Extraordinary Life
I copyedited The Superbeing Protocol: A Step-by-Step Guide to Becoming Super-Healthy and Super-Fit and Living an Extraordinary Life, An inspirational work on taking control of your health, your motivations and your successes.
Coming Alive: The Journey to Reengage Your Life and Career
I copyedited Coming Alive: The Journey to Reengage Your Life and Career, a book “… for anyone who has ever personally felt the pain of knowing they weren’t fully engaged at work or at home (or both), has an important person in his or her life experiencing this or perhaps manages a team that is struggling with disengagement.” This work will tell you how to re-engage.
A Long, Hard Look
I copyedited A Long, Hard Look, a “Chandleresque cozy” murder mystery. (With a first line like “It was one of those days when breakfast wanted to be cheap whiskey straight from the bottle,” you know you’re getting something flavorful.)
I copyedited Bananacondas, an instructional book on how to get your kids to eat the same foods as you, at the same time, without major stress.
I edited this series of books on dentistry communication issues and techniques, written by a career dental hygienist and communications expert.
The Social Media Survival Guide for Nonprofits
I edited The Social Media Guide for Nonprofits, a book on the use of social media techniques and consciousness to promote the goals of nonprofit organizations. Written by the Director of Communications at the Wharton School.
Look Out, Kid: A Tale of Tumult in the ’60s
I edited the 310-page memoir of Erica McLane, who had a truly intriguing and tumultuous time in the 1960s, including founding the Honkies for Huey [Newton] group.
I edited S.E.R.I.A.L.Preneurship, a book on serial entrepreneurs co-written by the Director of Communications at the Wharton School.
Transformed by Triathlon
I edited Transformed by Triathlon, a first-person account of an improbable athlete succeeding in redefining herself.
I edited all of Michael Bremer’s books, which cover significant aspects of clear and effective technical writing in this age of ubiquitous technology. I wrote a book called Safe Computing (covering computing ergonomics, virus and privacy protection, and much more), published by UnTechnical Press in Fall 2000.
Kennan Ward Photography
I did substantive editing on all of Kennan’s five books, the latest of which was published in October of 2001. Check their online store for mini-reviews or use the Amazon search link on Kennan’s site to see Amazon reviews of the works.
Bradford and Company
I did substantive editing on Tax Strategies to 2010 and Beyond, a 220-page book on tax solutions for small businesses. I edited Tax Reduction Newsletter, the company’s monthly publication for a couple of years.
Neon Signs of Service
I edited The Neon Signs of Service, a book about providing excellent customer service.
Copywriting and Content Marketing
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles who started a business selling subscriptions to homemade and small-production goods (coffee, bed and bath, popcorn, hand towels) made by 300 local vendors. They went from $100 startup costs to $2 million a year. That’s a lot of popcorn. Published in December 2019 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a Texas woman who was a banker and MBA graduate who had a mild interest in art, leading to her teaching art in school districts to teaching dynamic painting classes on the side. And the popularity of those classes exploded. Published in November 2019 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles two pals who developed small, portable filtration systems for boating crews, outdoor recreational enthusiasts and others to provide water free of bacteria and other contaminants. Used with refillable containers, saves the environment from plastic water bottles too. Published in May 2019 on the Side Hustle School.
Freelancing Tips and Tricks – PDF of 20 articles for Fidelity’s “Indy Life” marketing publication from 2017-2018; original posts now offline.
The Content Standard – 10 pieces for Skyword’s marketing publication from 2017; compiled from the original Word files, because the posts are now offline.
Spent a couple of days on a media trip to the MarketingProfs B2B Forum in San Francisco. Lots of good stuff, from polished, informed and jolly marketers. Informative workshops, stirring keynotes, friendly atmosphere—and cocktails. Published in November 2018 on LinkedIn.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a former New York DJ, who has syndicated recorded mash-ups of famed rock tunes sold to stations all over the world. Published in April 2018 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a fellow who, frustrated with his spotty workout efforts, designed an app to set workout schedules and track fitness. Fail to work out, and you pay—both the app maker and children’s charities. Published in April 2018 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a woman who began baking pot cookies to relieve her own anxiety and moved from there to making and selling licensed edibles out of a commercial kitchen she also leases out. Let’s hear it for stoned capitalism. Published in December 2017 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a two-person team of dessert lovers who present wildly popular dessert events festivals in New York and Los Angeles. Published in October 2017 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a fellow mighty fed up with all the adapters and cables needed for devices while traveling, so after a little Kickstarter kick, he devises a series of highly charged solutions. Published in August 2017 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one profiles a high school student who uses his keen eye for betting that signed baseballs (and other goods) from certain minor-league baseball prospects will zoom in value if they make it in the majors. He went from amassing an expensive personal collection to amassing a profitable income. Published in August 2017 on the Side Hustle School.
And yet another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one is about a woman who started a NY-based bridal accessory rental company, after seeing the crushing prices for bridal gown purchases. She saves brides big dough, and pulls in some bundles of her own. Published in July 2017 on the Side Hustle School.
Another script I wrote for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one is about a woman who pots up succulents in odd containers, like skateboards and antique chamber pots—and she is pulling in the green. Published in June 2017 on the Side Hustle School.
I’m going to be writing some scripts for Chris Guillebeau’s Side Hustle podcast, where he discusses people who have started successful and often fascinating side jobs. This one is about a woman who has discovered she can make good money delivering furniture she picks up from IKEA. Published in May 2017 on the Side Hustle School.
Staying Supreme, Staying Alive
A look at how the Supreme clothing company developed its customer base with clever marketing and go-viral practices. And if that virality can be sustained. Published in September 2016 on Content Marketing.
The State of the Marketing Arts (and Sciences)
My brief interview with the delightful Ann Handley, Chief Content Officer at MarketingProfs on what’s current and what’s to come in marketing. Published in June 2016 on Content Marketing.
Earned Media, Irony-Style: What PBR Learned
When hipsters decided Pabst Blue Ribbon beer was it (oh, the humanity!), it was it. Briefly. What happens when branding depends on shooting stars. Published in June 2016 on Content Marketing.
Immersion via URL: The Websites Telling Brand Tales
A look at how some brands use amazingly immersive website tools to draw readers (and potential customers) in. Published in May 2016 on Content Marketing.
VentureBeat is “… the leading source for news, events, groundbreaking research and perspective on technology innovation.” I just finished a series of posts including exploration of summit themes, speaker profiles and event information for their Marketing.FWD summit that took place in late February. Here are a few examples. (I wrote 12 in all.)
This sounds convoluted, but it works: I wrote a series of posts for Essilor (a client of Weber Shandwick’s) set up through the “content broker” Contently. All of the pieces are on eye care, with a wide range of actual topic subjects.
I’ve written 16 in all; here are some samples:
Web Personalization 101
I made substantive writing and editing contributions to this Marketo ebook on how to deliver dynamic, individualized messages for web visitors to move them through the marketing funnel. Marketo is a provider of sophisticated marketing automation software.
Major Baseball Promotions at the Minor League Level
A blog post on how using the attractions and special promotions native to minor league baseball games to boost attention and ticket sales. Written for TicketingToday.
Stir the Social Media Pot for Effective Millennial Marketing
A blog post on how to market to millennials, a group known to resist traditional marketing and in-your-face advertising. There are some ways, but insincerity ain’t one of them. Written for TicketingToday.
I’ve written case studies, product reviews and an ebook guide for FatStax, a developer of iPad apps to help sales teams display deep product and services information to prospects in the field, among other things.
Travel Site Revamps Landing Pages to Maximize Revenue
I made substantive editing and writing contributions to this case study for one of Optimizely’s clients. Optimizely is a provider of sophisticated testing software for website content promotion and tracking.
I copyedited a 125-page technical briefing document to be presented to the FDA, providing information about the company’s e-nicotine delivery product (not an e-cigarette) and the specifications for its proposed clinical trials.
I worked with “Rejection Rejecter” Jia Jiang on materials for his Fearbuster site on overcoming rejection. So far, I’ve written the page promoting his speaking engagements; as well as his About page.
Smile Philadelphian Dentistry
I’ve worked with Dr. Rick Wilson on a few projects. Here, for his dental practice website, I did some substantive editing on the Services page and his Initial Options and Treatment page as well. Smile!
Clear Content Marketing (now partnering with Skyword)
I worked with this sales and marketing technology content provider on branding, blogging, site content and other writing projects for various companies. To date, corporate blogging and marketing collateral projects for Silverpop, Xactly, and PGi. I’ve also worked on Wavicle’s customer profiling/messaging library.
Here are some corporate-messaging blog posts and a report I did substantive work on:
- Power-Pitching Marketing Automation to the C-Suite
- Behind the Screens of Mobile: Using Automation to Capture and Act on Key Data
- 2013 Is the Year of Revenue Heroes
- 4 Ways to Make Your Channel Sales Cloud Rain in 2013
- 3 Ways to be a Human for the Holidays
Caring, Loving and Sharing
I wrote all the content for this Palm Desert, CA business providing a range of in-home care services.
I wrote most of the site content for this telecommunications software company.
Charbel Bouez Visual Communications
I wrote the About and Exhibitions pages for this art and commercial photographer.
Earth, Sea and Sky Vacations (Corporate Copywriting)
I was mostly out of the freelance game for 2006-2008; below are examples of the kinds of projects I worked on during that time as a senior copywriter for Earth, Sea and Sky Vacations (ESSV), as well as some side projects.
I wrote all of the text for the features and amenities of this private Lake Tahoe vacation home (including the extensive local activities sections).
I was the primary writer/editor for the 186-page vacation guide, which contained many pages of editorial content (regional flavor, history, culture, activities and more) about the Los Cabos area, as well as extensive property descriptions for the villas and resorts the company represented. From this link you can look at the guide online or download a copy.
Insider’s Pocket Guide
A downloadable PDF of reviews and lists of restaurants, nightlife, beaches, activities and more in Los Cabos, as well as important phone numbers, customs info and a FAQ. Around 60 pages, and again, I was the primary writer/editor.
This is a partial example of the many promotional emails I wrote and produced (using Constant Contact) and sent out to ESSV’s various mailing lists, which I managed. You can see many more examples here, mine from July ’06 until Aug. ’08.
An example of a quarterly newsletter I wrote and produced for the property owners of ESSV. Here’s another one written quarterly for members of an ESSV travel club. This last is an example of the monthly internal newsletters, parts of which as you can see could be a bit eccentric.
These are not conventional press releases in the common parlance, but more like promotional pieces for ESSV, some article-like, some not. I wrote most of those posted here (exceptions noted) between July ’06 and Aug. ’08.
One of many ads I wrote for magazines such as Travel Agent, Cabo Living and Los Cabos Magazine.
For a couple of years, I was the voice of the Los Cabos fishing report, provided to ESSV from Pisces Fishing in Los Cabos. Search iTunes for “Los Cabos” and choose the Los Cabos Fishing Report.
After I quit to go back to freelancing, I wrote a series of blog posts about the allures of the Los Cabos, Mexico area that also contained promotional information for Earth, Sea and Sky Vacations properties and area activities. Here are a few examples:
Pre-ESSV Web Content and Documentation
Vertaal Translation Services
I wrote the website copy for this translation and language services company that serves Middle Eastern clients. There is still a bit of site-design tweaking going on, but almost all of the content is mine.
Source Wellness Nutritional Services
I wrote most of the content describing the health and nutrition programs for this Santa Cruz, CA-based company.
FBAT/Health Futures Group
For two years I wrote and edited an online newspaper and portal for information for the Health Futures Group, which is part of military/civilian think-tank of sorts. The group’s general commission is exploring and projecting the future of health in the year 2045, in 15-year increments from now. Sadly, despite being part of the military-industrial complex, I never got a custom uniform …
Stryker Hip Arthroscopy Brochure
Just to prove I’m hip (sorry), here’s a brochure on arthroscopic hip instruments for one of the field’s big manufacturers. This went through committee-style editing, but it does still retain a lot of my original writing. And it has words like “femoroacetabular” in there, just so you’ll have something to chew on.
I wrote most of the site content for this super sales consultant and business guru.
La Famiglia radio ad
I wrote this 60-second radio slot for a restaurant. Broadcast on KYW Newsradio, a mainstream Philadelphia radio station.
I had a six-month contract with this enterprise-level security company, writing and editing help/deployment documentation for their Data Security product. Here’s a chapter of the Deployment Guide I did a lot of work on, including taking/processing screen shots; docs laid out in Framemaker. I also wrote and edited Knowledge Base articles.
This business services development company engaged me to write their website content, as well as write several direct mail pieces for marketing campaigns and a series of data sheets for their development tools.
Maxis (a division of Electronic Arts)
As an employee or contractor, I wrote or edited 20 user manuals for Maxis (now a division of Electronic Arts), the company renowned for SimCity and other “Sim” software entertainment titles. I wrote the first user manual for The Sims. I also wrote “catalog” copy for The Sims 2, and in-game advisor text for SimCity 4.
Red i Studios
I wrote in-game text/dialog for Banks in Action, an educational banking simulation Red i developed for Junior Achievement. I wrote and edited in-game text and collateral documentation for both versions of JA Titan, a business/economics simulation game for Junior Achievement. I also wrote much of Red i’s website content and other text for a viral game related to Titan. I wrote commentator dialog for a Leapfrog kids’ baseball game developed by Red i.
I wrote most of the site text for this great dive resort in Kosrae, Micronesia.
The Learning Company (now Broderbund)
I wrote the manuals and online help for Grade Builder and Score Builder educational games (now discontinued). Print samples available.
Brochures/Data Sheets/Ads/Case Studies
I wrote the sales brochure for this company that produces archival-quality maps that meld seafloor mapping with landform topography and detail overlays.
Resumix (acquired by Yahoo HotJobs)
I either wrote or edited all of the customer case studies for this automated, enterprise HR software company, the front page of one example here. I also wrote the Resumix University materials brochure, and many miscellaneous direct mail/marketing-collateral pieces, including the Resumix 6 brochure. Print samples available.
I wrote the first WebEx Server data sheet copy and did extensive rewrites on a WebEx Services whitepaper. I’ve also written many direct e-mail/mail pieces, package copy, a Focus on Collaboration Servers article and the first data sheet for the WebEx Meeting Center product. Print samples available.
I wrote a marketing brochure for this IT consulting company.
I did a lot of writing and editing on the first ZoneAlarm Pro Administrator’s Guide, as well as worked on press releases and other marketing collateral for this Internet security products company.
Electronic Scrip Incorporated
Many of these website materials are derived from print materials I wrote; print samples of brochure and collateral materials available.
I wrote the 8-page company brochure for this geophysical services (regional reconnaissance, prospect modeling, production site analysis) company, the first page of which is here. Print samples available.
California State University, Monterey Bay
I’ve written a number of press releases for the News and Public Information Department of this university.
I wrote a number of ads and data sheets for Ricoh hardware products; here is the front page of one, and the back. I also wrote the script for a Ricoh multimedia product CD. Print/CD samples available.