Joel D Canfield: Speak Softly and Carry a Big Keyboard

I can’t speak for the past, but at this moment, Joel wasn’t doing anything illegal with his mouth

Let’s throw open the stage (I hope he’s dressed) to Joel D Canfield, an author pal of mine who has just released his second novel in his Phil Brennan mystery series, A Still Small Voice. Joel has multiple books in multiple series, but the real multiplications are for you: he’s giving them away for free.

That’s a good bingo right there, but the kicker is that his books are good. I’ve read a number of them, and helped out with some editing on more than a few, and they are chockablock full of intrigue, whimsy, deception, suspense and high-nutrient storytelling. Grab a few and settle back (or jump up tensely when the story turns)—you’re in capable writerly hands.

Here I’ve asked Joel a few questions about his trade and where he’s going with his work:

You have written and published many business books, but in the last few years, you’ve turned your writing toward fiction. What steered that change? Did you always write stories, but are giving them their full due now?

I’ve always been a storyteller but until a few years ago never wrote any of them down. My narcissistic streak loved the attention I got from spinning a good yarn so I listened to good storytellers and stole their best ideas. When my wife’s social media business took off, I took on the household chores and stopped worrying so much about making money, which is possible with a business book, but a right challenge for fiction authors. In fact, I’ve recently started giving away every one of my novels to anyone who signs up for my newsletter, and reduced the prices at Amazon as low as they’ll allow.

You used to call your novels something like “Raymond Chandler cozies,” though I think you amended that a little. How would you describe the genre and general flavor of your fictional work?

I like putting morally rigid people in ambiguous situations, forcing the best bad choice. I used to call them Chandleresque cozies. But they’re not cozies, which carry certain implications about happiness and light. I love noir, revere Chandler and Hammett, but my books aren’t quite as dark. Like Liane Moriarty’s “Big Little Lies” and other books, mine are more about people and their struggles than about a puzzle to solve. They’re as much literary fiction as they are mystery. Since calling them “literary fiction” would be like announcing that my restaurant “serves food” I’m sticking with “mystery” as the short answer.

From your research, you are probably more familiar with story structure, story beats, character arcs and the like than many writers.  What do you look for in an editor to help with the underpinnings of a story (or provide with story mechanics)?

I don’t think it’s hard to find an editor who knows a good sentence. Harder to find one who knows a good story. I’m far more concerned about developmental editing, feedback on whether I’ve composed a ripping yarn, or just a ball thereof. Just as important is working with someone who respects my style, balancing what a reader wants to read with what I need to write.

You have several mystery series going, with distinct settings and characters. Will there be more of all? Have you considered specifically pushing the existing characters harder, challenging their stable pictures of themselves or anything on a structured, outlined level? Or do you think ahead more in broad strokes?

After an artistic crisis at the end of 2015 I spent the first 9 months of 2016 deciding whether or not to continue writing. The answer was yes, which launched a heavy rewrite of A Still, Small Voice. It also launched three months of introspection which included the kind of inner-demon-wrestling authors love to foist on their characters. I’m not all the way through, but far enough to know the light at the end of the tunnel isn’t the headlamp of an oncoming train. Having spit into the abyss when it stared back, I’m ready to ratchet up the turmoil and put each of my characters through an appropriate level of pain. They’ll thank me later.

Scotch or Bourbon? (Or for you, should I ask, Pancakes or Waffles?)

Irish. Particularly fond of Wolfhound. And waffles, please, topped with morally unambiguous toppings: butter and real maple syrup.

I can’t let Joel have the last word here, can I? The Bentley answer to that last question would be Waffles à la Wolfhound, with liberal dollops of whisky (or even whiskey) and syrup. Mmmm…

Book Launching (Saggy Springs or Not)

Wait, is there a string attached? Photo by whiterussian on morgueFile

Wait, is there a string attached? Photo by whiterussian on MorgueFile


I’ve been bustling around (can’t you hear it?) this past week, trying to get my “how to find your writing voice” book together for publication next week, and it does make me wonder if most self-pub book launches—though mine might be more of a wayward toss—are as scattered and haphazard for other writers.

For instance, I’ve yet to fix my title, in my mind or on the page. It’s gone through a paddlewheel of possibilities, but my mind’s oar has cracked its handle here toward the end. Right now, it’s “Think Like a Writer: How to Write the Stories You See.” That’s all fine and good, and does capture some essentials of the book. But like any wavering candle, I’m subject to title-insecurity winds.

No, Can’t Be—ANOTHER Typo?
And my goodness, I’m a professional editor, and have the gall to charge people for things like proofreading. And yet, even though I’ve proofed this dang thing on the screen, proofed it in hard copy, and proofed sections on the screen again (I’m trying to sound Churchillian here: “we will fight them on the beaches …”) I’m STILL finding some typos and glitches. Gack!

There are umpty-trillion and one things you’re “supposed” to do to get ready for a book launch, but there’s not enough coffee in Kona for me to do them all (or even do most well). What I’ve done is:

  • sent out advanced copies to readers willing (I hope) to write a review
  • written sales copy for the Kindle description page
  • set up some guest posts on some relevant writing sites (which will appear after publication)
  • asked for a few blurbs from some writerly darlings I know (or know at least well enough to ask)
  • designed a landing page that still needs some guiding lights
  • and prepared cocktails on Fri/Sat/Sun eves for weeks on end

Oh wait, I always do the cocktail thing. But why break a good rhythm?

The Truth (and Good Help) Is Out There
There’s a bunch of other minor things I’m doing (eating more toast), and a number of things I’ll do post launch (eat less toast), but I won’t list them here now. What I do want to list is a few of the writers and their sites that I think give good guidance on book marketing and book launches.

Tim Grahl has a series of great (free) book launch posts and marketing lessons (like setting up an effective mailing list). And check out his good Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book

Joanna Penn always has great publishing industry/book marketing/book launching advice (in text, podcasts and video), much of it free.

Check out Sean Platt, Johnny Truant’s and David Wright’s Self-Publishing Podcast for info on how they’ve pretty much created a self-publishing empire, from tech tools to marketing to the ethos behind it all.

Naomi Dunford’s Itty Biz has all kind of juicy bits about marketing and product launching, and she’s quite funny too.

And my old pal, Joel D Canfield, has been there whenever I’ve asked some puzzler on publishing.

So, thanks to those folks for doing me solids. I’m rounding the corner on this launch stuff, and glad of it. I will probably continue with the cocktails though.

By the way, lately I’ve been making a real beauty: the Vieux Carré, an old New Orleans song of spirits that’s heady and just durn good. Note, this recipe shows it over rocks, but it’s great up as well, shaken or stirred. Maybe it will head the list at the book-launching party. Cheers!