Yeah it’s real, and it’s on my bicep. Lucky that cigar isn’t lit.
I’ve discovered the secret of good writing: write about a famous writer, and use his actual words to build all the basic layers—and the frosting—of the essay cake. I don’t even have to attempt to be lamely clever if I can steal the cleverness of others.
There’s a reason why this guy’s face is tattooed on my arm.
Thus, my post at Marketing Profs today: Mark Twain’s 10-Sentence Course on Branding and Marketing.