Self-Publishing Tools (and Fools)


Since I feel like insulting someone right off the bat, I’ll start with me: the central self-publishing fool in this post is me, seen in the “fool me once, fool me twice” adage. I’ve published a number of books, so I should already know that the only straight lines in the process are the angled crooked ones. And I already knew that writing and publishing a book are separate and unequal tasks regards marketing a book, but I unworkably squooged those processes together for my latest book.

That’s Sticky Fingers, Confessions of a Marginally Repentant Shoplifter, starring me (well, the criminal high-school version of me). I wrote that book early in the pandemic, so we can agree it’s the product of a diseased mind. Before I ported it to Word, I wrote the book in Scrivener, which has splendid move-this-chapter-here-then-move-it-there tools, along with excellent note-taking and URL research storage and access,

Sticky went through a couple of professional edits, and a dandy cover design, detailed on this WriterUnboxed post. Those measures were expensive, so I decided to format the print version myself, using a snappy Word template downloaded from The Book Designer, again, a process I’d done before. Here’s where Sticky became sticky:

Rather than be exclusive to Amazon, I wanted to go “wide,” meaning broader distribution of the book to other markets. So I had to edit different HTML versions for Amazon and for Draft2Digital, with differing in-book links (Amazon hates when you link out to other retailers), and with slightly different front- and back-matter pages.

HTML Mini-hell

I’m no coder, but I can plunk slowly along, which I did, using the free HTML/ebook publishing tools, Calibre and Sigil. Plunk I did, because each of the online and download previewers at Amazon and Draft showed me little, niggling problems, and I do dislike being niggled.

And then I had a puzzling exchange with Amazon, who emailed me to tell me that something about my ISBN info from Bowker wasn’t right, but they couldn’t tell me specifically about it in an email, and that I had to call them instead. Turns out I forgot the subtitle colon in my Bowker version of the title, and had to add it there. Why I had to call Amazon for that remains a mystery.

And after Amazon had long approved of the cover I submitted, my “final” upload of the approved print manuscript with the approved cover didn’t meet their specs. Though it did before. So I had to have it adjusted by the cover designer, again, and it was accepted. My goodness. Something odd is also going on with the IngramSpark print distribution setup too, which I’ve had multiple email exchanges with them about, all over confusion over my various email addresses, nothing to do with the book—hope to hear the resolution today.

Pre-order Freebies

The upshot of all this head-scratching is, Sticky Fingers is available for pre-sale now, with fulfillment on July 21, chosen because that would have been my mom’s 100th birthday.

The pre-sale deal is this: if you send me a purchase receipt between now and July 21st, I’ll send you a link to download a free ebook or PDF version of my book, Flowering and Other Stories (which does have one story about teenage shoplifting, which won the National Steinbeck Center’s story contest in 1999). The free download will suggest you subscribe to my newsletter.

If subscribing’s not your order of pizza, just let me know, and I’ll send you the short story book directly. (By the way, that download delivery tool is from StoryOrigin, which has a lot of writer promotional tools, not being fools.)

The ebook versions of the memoir are available for pre-sale on Amazon, Apple Books, Barnes and Noble,  Kobo and some other online retailers. Let me know if you like it!

Stay safe out there—the world seems to be getting weirder and weirder, and not in the good weird way.

Linking for Thinking

The eight secrets to a (fairly) fulfilled life
“The capacity to tolerate minor discomfort is a superpower. It’s shocking to realise how readily we set aside even our greatest ambitions in life, merely to avoid easily tolerable levels of unpleasantness.”

How to Improve Your Happiness, According to Science
“Happiness, experts say, means accepting negative experiences, and having the skills to manage and cope with them, and to use them to make better decisions later.”

Feeling Stuck? Try Improving Your Productivity
“The pursuit of happiness is doomed to failure. One of the most obvious ways joy arises within human beings is when we create something. When we spend time on something and actually finish it, we get a sense of accomplishment and inner satisfaction. A feeling of joy that’s different from lying on the beach.”

The Perks of Being a Hot Mess
“It is a well-studied phenomenon in psychology that if a person is healthy and normal—not a narcissist or a sociopath—she tends to focus more on her worst characteristics than her best.

How To Become More Disciplined In Just Five Minutes Per Day
“Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.”

Are You Pitching and Missing? My Shoplifting Memoir Can’t Steal Enough Interest


Image by U.S. Army Korea (Historical Image Archive). Licensed under CC BY-NC-ND 2.0

It’s April Fools’ Day—what better time than to tell you the story of a fool?

I have a colorful high school history: besides the standard bushel of bad judgments and emotional flurries of self-absorption and self-loathing, I had an intriguing job: shoplifter. I was never much for regular jobs, then or now, and my shoplifting work basically fell into my lap. Or, more accurately, into my jacket.

I discovered, through trial and error, that I had a knack for stealing things from stores. So much so that I was a happy reseller of all manner of goods—cassette decks (yep, I’m old), 8-track decks (uh-huh, same), records, books, clothes, liquor, cigars, even gasoline, car parts and briefcases —to high school companions. Easy money.

I spent serious hours determining best practices, escape routes if caught, alterations to my clothing to better conceal goods, casing stores, plotting pilfers, and collecting branded bags from stores for later theft in those bags in those stores. I was so enthused about my work that it carried over for a couple of years after high school, including glories like close encounters with the law and a bit of jail time, and a shameful little resurgence in my first year of college. Old habits die hard.

So many were the misadventures that they screamed to be recorded. Since there was nowhere else to go over this past virus-bespattered year, I went to the memory banks. I’d written a couple of essays on my five-fingering over the years, but never the collected tales. Collect them I did (with the help of many cronies from my past, to argue dates and details) and I ended up with 52,000 criminal words in late summer.

Using resources like the Poets and Writers filterable publisher’s databases of small presses and agents, Agent Query, Writer’s Digest, and Twitter, I found agents and publishers who work with memoir, and sent them a query, or proposal or sample material, as dictated by their guidelines. (Reedsy just opened their own searchable literary agent database, but I haven’t used it yet.)

All in all, I harassed 66 of those buggers, and they managed to say no in various ways. The bulk of them by not replying, politely advising on their sites that “if you haven’t heard from us within [6, 12, 18] weeks, we’re not interested.” Others did send replies, mostly form letters, and a few friendlies sent warm, personal letters of regret that my work wasn’t suitable for their list.

Though I’m still within the time boundaries for a few of these lovelies, Route 66 feels like it’s closed down for me, so it’s probably time to pave the self-publishing road again. I’ll likely work with a developmental editor first (making inquiries now), and of course find the right cover designer. I am looking into laying it out in Vellum, which sounds promising.

I originally wrote it in Scrivener, a great program for organizing (and shifting about) chapters and notes. Scrivener does output for print and ebooks, as does the free Reedsy and Draft2Digital for ebooks, but I have had issues with all before (possibly user error) and I am looking for something easy with more power. I hope the links help with your own publishing pursuits.

I might look for marketing help as well (nosing about in that now, since I’m late already), but my budget might not afford a fast carriage with many horses.

The memoir is a reflective work that takes a tangled emotional journey. But it’s funny too, because dribbling new basketballs out of stores is funny. To me, at least. I will likely put out a call soon for readers and potential reviewers, if you’re interested.

In the meantime, keep your hands in your own pockets.

Linkability

Here are a few of my recent articles, followed by some from other writers, mostly on the mental health front, and which have been helpful in these unhelpful times.

Brother’s Bond: Bourbon Is Thicker Than Blood

Who knew that vampires prefer bourbon to blood? The former stars of “The Vampire Diaries,” Ian Somerhalder and Paul Wesley, make a bourbon. And they are mighty serious about it. Published in April 2021 by the WhiskeyWash newsletter.

Bay Area hikes: Devil’s Slide Trail, near Pacifica

The landslides lost are our gain: After many closings of Highway 1 over many years, the old highway was turned into a hiking trail with dazzling ocean views. And then you can go to the Louvre of Taco Bells. Published in March 2021 in the San Jose Mercury News.

The Whiskey Of Pennsylvania Is Something To Take Note Of

Like your whiskey mixed with your history? Here’s a piece of mine on Pennsylvania rye (and though only a bit wry, the article has some deeply distilled history). The first Penn rye guys are from way back and the new craft distillers work from there. (By the way, my suggested headline, “Catchers in the Pennsylvania Rye” was way better.) Published in March 2021 by the WhiskeyWash newsletter.

Other People’s Posts

How to train your brain to be more present
“The value of noticing these thought patterns is that you can intervene. Rather than allowing yourself to follow the track started by the thought that interrupted you, you can refocus yourself on the task you were working on before. In that way, you minimize the influence of these extraneous thoughts.”

The 7 types of rest that every person needs
“Creative rest reawakens the awe and wonder inside each of us. Do you recall the first time you saw the Grand Canyon, the ocean or a waterfall?

The Life Cycle of Thoughts and Why Your Brain Needs a Filter
“Instead of getting bamboozled by whatever pops to mind, reminding ourselves that it is a thought—nothing more, nothing less. When we see a thought for what it is, we are not ensnared by the baggage that typically comes along with it—the drama, glitz, promise, fear, whatever makes it the bright shiny object of the moment.”

This ‘Optimism Training Plan’ Will Improve Your Outlook in Just 5 Days
“The mind can be a junkyard of ideas, as opposed to a center of clarity where you can apply the science of thinking about the future with an optimistic lens.”

Confessions of a Naked, Shoplifting Hitchhiker and Other Posts

'hitchhiker' photo © 2009, Bradley Gordon - license: http://creativecommons.org/licenses/by/2.0/

Since I was raised a good Catholic boy, I exercised all the tenets of the faith, including regular confession. Since I’ve skipped a distance from my altar-boy days, I’ve not experienced the pleasures (?) of the confessional in many years. Fear not! These are times of public exposure of the most sordid sorts—entire television networks are built on shows displaying the curdlings of our bestial natures.

In that vein, I’ve put a few posts on the wonderful medium of Medium, one of the more intriguing of the long-form essay sites that have gained solid web readership, even in our time of the sound-bite post. And lucky for you, each one is about salacious events in my past, so that you can use them as a moral lesson for your children or your cats.

First up, though, a different confession: my account of my extended, laborious attempt to promote my collection of short stories using every book-promotion tool at my disposal, until I felt like disposing of them all.

The Book-Promotion Balloon, Where’s the Helium?

Promoting your book without appearing to be a self-obsessed asshat sleazeball, housed at the wonderfully writerly home of WriterUnboxed.

Five-Finger Discounter, Emeritus

I might need two priests to confess this one: my glory-days as a high-school shoplifter, where my first taste of entrepreneurship came to the fore (handcuffs optional).

The Witching Hour

More just-post-high school fun: the imperative lesson here is not to approach your landlords after you’ve been drinking (and happen to be naked).

Playing with Matches

A tale from my hitchhiking days, detailing when your ride goes south—and you’re not even moving. Oh, and the highway was set on fire too.

Anyone interested in a much longer version of hitchhiking madness can read my coming-of-age novel, All Roads Are Circles, where I make the characters undergo even more terrible things than I underwent in these escapades above. Authors, cruel lot all.

PS I have calmed down a bit since high school, and I’m my own landlord, so I can confront myself naked when I please.