For the last 25 years, it’s been a rare day when I haven’t touched an Apple product. And they have touched me back. Godspeed, Mr. Jobs.
This is a cobbling of a couple of things I wrote a while back, wrapped in the unfurled flag of Steve Jobs’ stepping down from Apple yesterday. As a writer with handwriting so tortured it screams in unintelligibility, any medium that offered the least friction between getting the words from brain to screen was a welcome one. For more than 25 years, my medium has been a Mac.
In 1986, I was hired by Borland, then a fairly big player in the software industry, to be a copyeditor. They plunked me down in front of what I was told was a smoking machine, a new, zippy IBM XT. Not having much computer experience, I plinked and poked my way around DOS, getting used to command-line instructions to open, save and find files. Some geekasauri from other departments came around, whinging because our department had given an upscale machine to the new doofus copyeditor, who didn’t know just how glorious 640k of internal memory was. I didn’t know memory from moonbeams, so I could only shrug.
Then my Mac Plus arrived. Lookee here—a mouse to move that cursor across the screen! A program you can draw with. A selection of typefaces. A graphical interface that quickly communicated the notion of file storage and retrieval. And something else: a sparkle, a design distinction, that holy integration of form and function. This was something else again, and I liked it, immediately.
The Contagion Spreads
A new copyeditor was hired. She was given a new Mac Plus. She’d only used PCs until then—revelation. A tribe of two. Our direct boss, who worked out of the office, got one too. Once a tribe, twice a tribe, thrice a tribe. Then, a goodly portion of the marketing department got them too. PageMaker 1.0 on the Mac—wow. People succumbed to the ease, the allure of the new, and again, that somewhat intangible design/desire glimmer.
But Borland’s bottom line was based on selling inexpensive (revolutionary, at the time) development tools for programmers. The geeks did not speak Mac, and in the office the machines were often derided as toys. But of course, that scorn only enhanced the “we’re unique, we use Macs” sense of narrow community within the tribe, which unfortunately could come off as “we’re better.” To my mind then, both machines got your letters written, your sheets spread, your data based, and your computations computed, but only one machine did all that with something extra—personality expressed through design. And a sense of play. (And anyway, whoever really thought a toy was a bad thing?)
I won’t cite boring statistical studies of the creative aspects of play, and the means by which this kind of play leads to discovery and tangible insight, but the studies are there. The Macintosh provided for millions of people the pleasurable pursuit of their own empowerment; and so many surfable waves followed, from the rising tide of desktop publishing to multimedia breakers to floods of creative connectivity today. Sure, Macs, PCs, Linux machines, just tools after all, but how Macs work has always made more sense to me. It’s personal—not like the zealot fanboy who flames any questioner of the Macintosh Creed—but personal in the sense that I do get where the fanatics are coming from.
Thus, I felt a pang yesterday after the Jobs announcement, because creative geniuses that make a real-world impact are few and far between. His and Apple’s work had a lasting impact on me and on my writing.
Godspeed, Mr. Jobs.